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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Sains Sosio Humaniora
Wardiani, Shafira Rizky
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Arts Humanities Education Social Sciences

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Pemberdayaan UMKM melalui Pelatihan Dasar Desain dan Strategi Branding pada Rumah Kopi Sanggabuana Vertin, Nadya Adelaide; Zahra, Aisya; Sopiana, Candra Fitrah; Wardiani, Shafira Rizky; Miranjani, Syahrainna Mayzwa; Indriana, Hana; Cahyanto, Rifaldi
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.23167

Abstract

Pengabdian masyarakat ini bertujuan mengatasi permasalahan branding dan desain yang dihadapi UMKM Rumah Kopi Sanggabuana di Bogor, Indonesia. Masalah utama meliputi identitas visual tidak konsisten, positioning merek yang lemah, dan strategi pemasaran kurang efektif, sehingga menghambat perkembangan usaha. Metode yang digunakan terdiri dari dua tahap: (1) perencanaan, meliputi identifikasi masalah dan penyusunan materi, serta (2) pelaksanaan, berupa pelatihan dasar desain dan strategi branding. Peserta diajak praktik langsung merancang logo dan kemasan baru menggunakan Canva. Hasilnya, terjadi peningkatan pemahaman peserta terkait konsistensi branding, ditunjukkan melalui nilai post-test dan terciptanya identitas visual terpadu untuk produk baru "Kopi Kebon." Program ini berhasil memperkuat identitas merek UMKM dengan mengedepankan nilai lokal dan keberlanjutan. Disarankan adanya pendampingan lanjutan untuk mempertahankan hasil ini.
Kelembagaan Pertanian di Desa Cibanteng: Strategi Pengembangan dan Tantangan Fachrunnisa, Siti Rhaina; Ardiawati, Fadilla; Hafizh, Rahmat Nur; Wardiani, Shafira Rizky; Lestari, Veryna Widia
Jurnal Sains Sosio Humaniora Vol. 9 No. 1 (2025): Volume 9, Nomor 1, Juni 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v9i1.38788

Abstract

Agricultural institutions have a strategic role in supporting sustainable agricultural development and improving farmer welfare. This research aims to analyze strategies for strengthening agricultural institutions to make them more responsive and adaptive to the needs of local communities, identify challenges in accessing technological innovation and market-oriented training, and provide practical recommendations for increasing the productivity and competitiveness of farmers in Cibanteng Village. With a qualitative approach, data was obtained through in-depth interviews, participant observation and document analysis. The research results show that agricultural institutions in Cibanteng Village face various challenges, including low access to training and technology and weak coordination between farmers and external parties. To overcome this, a strategy is needed that includes market needs-based training, strengthening cooperation networks, and agricultural technology innovation. This research recommendation emphasizes the importance of cross-sector support in developing adaptive and
Co-Authors Ardiawati, Fadilla Cahyanto, Rifaldi Fachrunnisa, Siti Rhaina Hafizh, Rahmat Nur Hana Indriana Lestari, Veryna Widia Miranjani, Syahrainna Mayzwa Sopiana, Candra Fitrah Vertin, Nadya Adelaide Zahra, Aisya