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All Journal Journal of English Language and Education
Siburian, Adrian David Rafael
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Languange, Linguistic, Communication & Media Other

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Postfeminist Commodification of Digital Sexual Labor Aria, Fahri Mulia; Irawan, Reza Dian; Achmad, Zakaria; Siburian, Adrian David Rafael; Putri, Dian Marisha
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1737

Abstract

This article examines how empowerment is marketed through sexual labor performance on digital platforms. Using Mikaela Siragusa, a TikTok and OnlyFans creator, as a case study, it explores how postfeminist ideologies of agency, choice, and self-branding intersect with neoliberal commodification logics. Through discourse and visual analysis of content, captions, and persona supplemented by systematic audience comment analysis, this article argues empowerment is strategically sold within digital marketplaces. Findings reveal how postfeminist rhetoric transforms sexual self-expression into entrepreneurial labor, blurring autonomy and objectification boundaries, while audience participation actively reproduces female sexuality commodification.
Co-Authors Achmad, Zakaria Aria, Fahri Mulia Irawan, Reza Dian PUTRI, DIAN MARISHA