Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Sharia Business Management
Raihan Hidan Bugis
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
IMPLEMENTASI TEORI PEREKONOMIAN INDONESIA DALAM MENGHADAPI TANTANGAN GLOBALISASI DAN DIGITALISASI EKONOMI NASIONAL KONTEMPORER MODERN STRATEGIS M. Ferdiyan; Reni Ria Armayani Hasibuan; Nanda Ardi Tama; Siti Khairani; Raihan Hidan Bugis
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 4 (2025)
Publisher : CV. Barokah Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation of Indonesian economic theory in addressing the challenges of globalization and the digitalization of the national economy in a contemporary and strategically modern era. The research employs a qualitative descriptive approach using a literature review method by examining books, academic journals, government policy documents, and other relevant sources. This study highlights the role of Pancasila-based economic theory as the foundation of the national economic system in responding to global economic dynamics and rapid digital transformation. The findings indicate that globalization and digitalization present both opportunities and challenges for Indonesia’s economy, particularly in terms of competitiveness, economic sovereignty, and equitable welfare distribution. Conceptually, the implementation of Indonesian economic theory emphasizes the role of the state in regulating and safeguarding national interests; however, in practice, it faces obstacles such as unequal access to digital technology, the dominance of global economic actors, and limitations in adaptive regulatory frameworks. Therefore, innovative, inclusive, and nationally value-oriented economic policy strategies are required to ensure sustainable economic development amid globalization and digital transformation.
Strategi Komunikasi Inovasi UMKM dalam Pengembangan Keripik Sambal Pepaya sebagai Produk Pangan Lokal Berdaya Saing Mailin Mailin; Azli Azumar Nasution; Mhd. Adjie Permana; Intan Fahzirah; Ahmad Habibi Daulay; Raihan Hidan Bugis; Mhd. Rivaldhy Harahap
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8404

Abstract

Local food innovation is not only focused on product development but also requires effective communication strategies to build positive perceptions and enhance market competitiveness. This study aims to analyze the implementation of innovation communication strategies by micro, small, and medium enterprises (MSMEs) in developing papaya-based chili chips as a flagship product in Nagori Karang Anyar, Gunung Maligas District, Simalungun Regency. The research employs a descriptive qualitative approach, focusing on the product innovation process, marketing communication patterns, and efforts to build product image amid competition in the local food industry. The findings indicate that innovation communication strategies play a crucial role in creating product differentiation through narratives of unique taste, utilization of local raw materials, and promotional strategies combining traditional methods and digital media. Papaya chili chips are positioned as a product that blends distinctive local flavors with a modern touch, attracting consumer interest and increasing the added value of papaya as a local commodity. This study emphasizes that the success of local food innovation depends not only on product quality but also on the ability of MSMEs to manage adaptive and persuasive communication strategies.
Co-Authors Ahmad Habibi Daulay Azli Azumar Nasution Intan Fahzirah M. Ferdiyan Mailin Mailin Mhd. Adjie Permana Mhd. Rivaldhy Harahap Nanda Ardi Tama Reni Ria Armayani Hasibuan Siti Khairani