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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Anastasya, Audrey
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PERANCANGAN IDENTITAS VISUAL DALAM FAN-BASED EXPERIENTIAL MARKETING EVENT “A MOMENT OF J” Anastasya, Audrey; Bachtiar, Willy
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49086

Abstract

The increasing number of K-Pop fandom-based events in Indonesia reflects the strong potential of fan communities as part of popular culture. K-Pop fan loyalty has encouraged the development of fan-based experiential marketing that emotionally engages audiences through visual and participatory experiences. This study discusses the visual identity design of the event “A Moment of J” as a promotional medium in fandom-based experiential marketing. The research used a qualitative descriptive method through observation, interviews, documentation, and literature study. The findings show that a consistent visual identity successfully created immersive experiences, emotional attachment, and audience engagement within the K-Pop fandom community.
Co-Authors Bachtiar, Willy