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Saputri, Della Awalanda
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Economics, Econometrics & Finance

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PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ALAT TULIS KANTOR PADA UD. ZAM-ZAM DI BTP KOTA MAKASSAR Saputri, Della Awalanda; Mahyus
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 1 No. 1 (2024)
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/bisnis.v1i1.10

Abstract

Test and analyze the influence of Word of Mouth on Office Stationery Purchasing Decisions at UD. Zam-Zam at BTP Makassar City. Uses quantitative research which aims to determine the influence or relationship between two or more variables. This research uses simple linear regression data analysis techniques, t hypothesis testing and coefficient of determination tests to measure the hypothesis using statistical product and service solution (SPSS 16) software. The word of mouth variable or variable Zam-Zam at BTP Makassar City.
Co-Authors Mahyus