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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Abdi Masyarakat Multidisiplin
Endang Styawati
Sekolah Tinggi Ekonomi dan Bisnis Islam Al Rosyid Bojonegoro
Economics, Econometrics & Finance Social Sciences

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COMMUNITY-BASED DIGITAL MARKETING EMPOWERMENT: A HOLISTIC STRATEGY FOR EMPOWERING RURAL WOMEN MSMES IN SOUTHEAST ASIA Endang Styawati; Eka Rahayuningsih
Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2025): Februari: Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i1.2530

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have significantly contributed to the development of digitalization, which has spurred economic growth globally, including in Southeast Asia. However, Why rural women-led MSMEs face considerable challenges, such as limited digital literacy, the double burden of work and domestic responsibilities, and restricted access to the digital ecosystem. This study aims to develop a comprehensive community-based strategy to support village women's MSMEs through digital marketing. The article presents a conceptual model for "Community-Based Digital Marketing Empowerment." This strategy integrates technology, gender empowerment, and social sustainability, transcending disciplinary boundaries. Employing a qualitative approach, the study includes case studies from Jono Village in Sugihwaras District and Bojonegoro Regency, alongside a review of relevant Southeast Asian literature and data gathered from in-depth interviews and literature reviews. The findings suggest that community-based approaches can enhance the competitiveness of MSMEs while fostering social cohesion through collaboration, collective digital capacity building, and the incorporation of local values. This model aims to contribute to global literature on the digitalization of MSMEs and promote humanitarian values in the digital age.
Rebranding Produk Batik Jonegoroan Manda Batik Melalui Workshop Pembuatan Logo Kemasan Untuk Meningkatkan Daya Jual Produk Endang Styawati; Khoirul Mutholibin; Abd.Muntholip
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 01 (2025): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i01.2593

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak workshop pengemasan yang dilakukan oleh Tim Pengabdian Kepada Masyarakat Sekolah Tinggi Ekonomi dan Bisnis Islam Al Rosyid Bojonegoro terhadap peningkatan daya saing produk batik Manda Batik di Desa Jono, Kecamatan Temayang, Kabupaten Bojonegoro. Manda Batik awalnya merupakan UMKM binaan pemerintah daerah yang berdiri sejak 2017. Metode penelitian yang digunakan adalah Pendampingan berupa workshop. Hasil penelitian menunjukkan bahwa workshop pengemasan memberikan dampak positif terhadap peningkatan kualitas kemasan produk Manda Batik, sehingga meningkatkan daya tarik produk di mata konsumen. Selain itu, workshop juga memberikan pengetahuan baru kepada para pengrajin batik mengenai pentingnya desain kemasan yang menarik dan informatif.
Co-Authors Abd.Muntholip Eka Rahayuningsih Khoirul Mutholibin