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All Journal Dinasti International Journal of Education Management and Social Science Socrates : Journal of Education, Philosophy and Psychology
Hadita Hadita
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Brand Image and Product Design on Consumer Purchase Interest in Kriss Batik Products Hadita Hadita; Dovina Navanti
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.4103

Abstract

The study aims to determine the relationship between brand image variables and product design on consumer buying interest in Kriss Batik products. the sample used was 45 people. The results showed that the Brand Image Variable (Brand 1mage) (X1) had a significant effect on Consumer Purchase Interest (Y), from the results of data processing above that t count for each variable X1 2.238> t table 2.018 and significance value <0.05. The Product Design variable (X2) has a significant effect on Consumer Purchase Interest (Y), from the results of the data processing above that the t count of each X2 variable is 5.769> t table 2.018 and the significance value is <0.05. Likewise, all independent variables, namely Brand Image (X1) and Product Design (X2) together have an effect on Consumer Purchase Interest (Y), from the results of the data processing above that X1 and X2 produce a value of 0.000 <0.05, so it can be said that X1 and X2 have an effect on the independent variable.
The Role of Employee Engagement in Improving Organizational Performance: A Systematic Literature Review of Human Resources Hadita Hadita; Didin Sjarifudin; Raihan Saputra; Primadi Candra Susanto
Socrates: Journal of Education, Philosophy and Psychology Vol. 2 No. 3 (2026): Socrates: Journal of Education, Philosophy and Psychology
Publisher : Inovan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/socrates.v2i3.334

Abstract

Employee engagement has become one of the most important topics in human resource management because of its contribution to organizational success. Engaged employees demonstrate high levels of energy, dedication, and absorption in their work, enabling them to contribute more effectively to organizational goals. This study aims to review the role of employee engagement in improving organizational performance through a literature review approach. The study analyzes previous research published in reputable journals indexed by Google Scholar and Scopus. The findings indicate that employee engagement positively influences organizational performance through increased productivity, job satisfaction, organizational commitment, innovation, teamwork effectiveness, and employee retention. Employees with high engagement levels are more likely to demonstrate proactive behavior, share knowledge, collaborate effectively, and contribute beyond their formal job responsibilities. Conversely, low employee engagement is associated with reduced motivation, lower productivity, increased absenteeism, burnout, and higher turnover intentions, all of which negatively affect organizational performance. The review also identifies several factors influencing employee engagement, including leadership, organizational culture, work environment, job characteristics, and human resource management practices. The findings suggest that organizations should prioritize employee engagement strategies to strengthen workforce commitment and achieve sustainable organizational performance. Therefore, employee engagement can be considered a strategic organizational resource that contributes significantly to long-term competitiveness and organizational success.
Co-Authors Didin Sjarifudin Dovina Navanti Primadi Candra Susanto Raihan Saputra