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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan
Kokom Komariah
Universitas Muhammadiyah Sukabumi, Sukabumi, Indonesia
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Analysis of The Ease of Use Paylater on Impulse Buying Through Shopping Lifestyle as an Intervening Variable Mohammad Fikri Alghiffari; Kokom Komariah; Faizal Mulia Z
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4724

Abstract

ShopeeFood as a food delivery service that uses a digital platform that provides a practical Paylater feature with purchases without direct payment. This convenience increases Impulse Buying behavior which is influenced by the online Shopping Lifestyle. This study aims to determine the effect of Paylater and Shopping Lifestyle on Impulse Buying, and how the influence of Shopping Lifestyle in mediating the relationship between Paylater and Impulse Buying on Gen Z ShopeeFood consumers in Sukabumi City. This study uses quantitative methods with an associative approach. The sampling technique in this study used probability sampling method, namely purposive sampling with a total of 150 Gen Z ShopeeFood consumers in Sukabumi City who were respondents. The data analysis technique used in this research is Structural Equation Modeling using Partial Least Square. The results of this study indicate that there is a positive and significant effect of Paylater on Shopping Lifestyle, a positive and significant effect of Shopping Lifestyle on Impulse Buying and Paylater has a positive and significant effect on Impulse Buying on Gen Z ShopeFood consumers in Sukabumi City.
Analysis of Market Orientation, Innovation and Operational Efficiency Towards SMEs Performance at Martabak SMEs in Sukabumi City Dian Fitriani; R. Deni Muhammad Danial; Kokom Komariah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5047

Abstract

This study is motivated by the low performance of martabak micro, small and medium enterprises (MSMEs) in Sukabumi City which is allegedly caused by weak market orientation, lack of appropriate innovation, and low operational efficiency. This study aims to analyze the influence of market orientation, innovation, and operational efficiency on business performance. This research uses a quantitative approach with a causal descriptive method. The entire population of 149 businesses was sampled using saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression, after testing validity, reliability, and classical assumption test. Data processing used SPSS V.25 software application. The result showed that market orientation and operational efficiency had a positive and significant effect on business performance, while innovation had a negative and significant negative effect. This finding indicates that business actors have not been able to implement relevant and targeted innovation according to market needs. Therefore, it is necessary to increase understanding of the market, optimize efficiency in operational processes, and design more contextual innovative strategies so that business performance increases and business competitiveness is maintained in a sustainable manner.
Efektivitas Service Quality Promotor Terhadap Consumer Trust Dengan Consumer Satisfaction Sebagai Variabel Intervening Deli Julianti; Kokom Komariah; Resa Nurmala
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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Abstract

THE INFLUENCE OF PROMOTERS' SERVICE QUALITY ON CONSUMER TRUST WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE (A survey of K-Pop concert attendees in Indonesia in 2025) Indonesia's concert industry has experienced rapid growth; however, this expansion has not always been accompanied by an improvement in promoters' service responsibilities toward consumers. This study aims to analyze the effect of service quality on consumer trust with consumer satisfaction as an intervening variable among K-Pop concert attendees in Indonesia in 2025. A quantitative research design with a survey approach was employed. Data were collected online through the X platform targeting followers of the @starfess account, using purposive sampling, resulting in 168 respondents. Data analysis was conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM) via SmartPLS. The findings reveal that: (1) service quality has a positive and significant effect on consumer satisfaction, with the tangibles dimension being the most dominant; (2) consumer satisfaction has a positive and significant effect on consumer trust, with benevolence emerging as the highest-loading dimension of consumer trust; and (3) consumer satisfaction fully mediates the relationship between service quality and consumer trust, indicating that service quality alone cannot directly build audience trust and must first generate satisfaction. This study addresses a gap in the literature within the entertainment industry context, while also providing practical implications for K-Pop concert organizers in Indonesia on leveraging service quality as a foundation for building consumer trust.
Efektivitas Social Media Marketing Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening Illa Mutiara; Kokom Komariah; Faizal Mulia Z
JURNAL MANAJEMEN PENDIDIKAN Vol. 14 No. 01 (2026): Jurnal Manajemen Pendidikan (SI)
Publisher : Universitas Pakuan

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Abstract

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE (A Study on Followers of @GenshinImpactID on X Social Media Platform) This research is motivated by the increasing use of social media as a digital marketing tool in the online gaming industry. Through social media, companies are able to build interactive communication with consumers and enhance customer satisfaction in order to encourage repurchase intention. One of the digital marketing strategies implemented is social media marketing through the @GenshinImpactID account on X social media platform. The increasingly competitive gaming industry requires companies to create marketing strategies that are capable of maintaining customer loyalty through user experience and satisfaction. This study aims to analyze the effect of social media marketing on repurchase intention with customer satisfaction as an intervening variable among followers of the @GenshinImpactID account on X social media platform. This study employed a quantitative method with an associative approach. The sampling technique used was purposive sampling with a total of 180 respondents who were followers of the @GenshinImpactID account and had previously made top-up purchases in the Genshin Impact game. Data analysis was conducted using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the assistance of SmartPLS 4 software. The results showed that social media marketing has a significant effect on customer satisfaction, customer satisfaction has a significant effect on repurchase intention, and customer satisfaction is able to mediate the effect of social media marketing on repurchase intention among followers of the @GenshinImpactID account on X social media platform.
Co-Authors Deli Julianti Dian Fitriani Faizal Mulia Z Illa Mutiara Mohammad Fikri Alghiffari R. Deni Muhammad Danial Resa Nurmala