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All Journal Dinasti International Journal of Education Management and Social Science
Kokom Komariah
Universitas Muhammadiyah Sukabumi, Sukabumi, Indonesia
Education

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Analysis of The Ease of Use Paylater on Impulse Buying Through Shopping Lifestyle as an Intervening Variable Mohammad Fikri Alghiffari; Kokom Komariah; Faizal Mulia Z
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4724

Abstract

ShopeeFood as a food delivery service that uses a digital platform that provides a practical Paylater feature with purchases without direct payment. This convenience increases Impulse Buying behavior which is influenced by the online Shopping Lifestyle. This study aims to determine the effect of Paylater and Shopping Lifestyle on Impulse Buying, and how the influence of Shopping Lifestyle in mediating the relationship between Paylater and Impulse Buying on Gen Z ShopeeFood consumers in Sukabumi City. This study uses quantitative methods with an associative approach. The sampling technique in this study used probability sampling method, namely purposive sampling with a total of 150 Gen Z ShopeeFood consumers in Sukabumi City who were respondents. The data analysis technique used in this research is Structural Equation Modeling using Partial Least Square. The results of this study indicate that there is a positive and significant effect of Paylater on Shopping Lifestyle, a positive and significant effect of Shopping Lifestyle on Impulse Buying and Paylater has a positive and significant effect on Impulse Buying on Gen Z ShopeFood consumers in Sukabumi City.
Analysis of Market Orientation, Innovation and Operational Efficiency Towards SMEs Performance at Martabak SMEs in Sukabumi City Dian Fitriani; R. Deni Muhammad Danial; Kokom Komariah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5047

Abstract

This study is motivated by the low performance of martabak micro, small and medium enterprises (MSMEs) in Sukabumi City which is allegedly caused by weak market orientation, lack of appropriate innovation, and low operational efficiency. This study aims to analyze the influence of market orientation, innovation, and operational efficiency on business performance. This research uses a quantitative approach with a causal descriptive method. The entire population of 149 businesses was sampled using saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression, after testing validity, reliability, and classical assumption test. Data processing used SPSS V.25 software application. The result showed that market orientation and operational efficiency had a positive and significant effect on business performance, while innovation had a negative and significant negative effect. This finding indicates that business actors have not been able to implement relevant and targeted innovation according to market needs. Therefore, it is necessary to increase understanding of the market, optimize efficiency in operational processes, and design more contextual innovative strategies so that business performance increases and business competitiveness is maintained in a sustainable manner.
Co-Authors Dian Fitriani Faizal Mulia Z Mohammad Fikri Alghiffari R. Deni Muhammad Danial