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All Journal Dinasti International Journal of Education Management and Social Science Greenation International Journal of Tourism and Management
Riyandi Nur Sumawidjaya
Universitas Inaba, Bandung, Indonesia
Economics, Econometrics & Finance Education

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The Influence of Bank Interest Rates on Home Sales Before and After The Covid-19 In Indonesia Hockey Salim; Ade Salman Alfarisi; Riyandi Nur Sumawidjaya; Tjipto Sajekti; Irving Ignatius Paul Luntungan; Vina Merliana; Aris Setiyani; Astrin Kusumawardani
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5172

Abstract

This research explores how changes in bank interest rates affected home sales in Indonesia, both before and after the Covid-19 pandemic, placing importance on the connection between interest rate changes and the real estate market's behavior. A quantitative analysis of data regarding interest rates, volumes of home sales, and relevant economic indicators shows that notable interest rate decreases before the pandemic generally aligned with an increase in home sales, which reflects the usual housing market reaction to more accessible financing. Post-pandemic, the analysis indicates a more complex interaction. Even with sustained low-interest rates, home sales saw a substantial decrease, likely due to increased economic uncertainty and shifting consumer preferences, in most cases influenced by the pandemic. These observations emphasize the importance of grasping market sentiment and purchasing behaviors, suggesting that healthcare crises can significantly alter economic activities, like real estate. Furthermore, the implications extend beyond real estate, advising policymakers and financial institutions to develop interest rate strategies that consider the changing landscape of consumer behavior in health-related crises. The study ultimately provides important insights into the housing market's resilience during external shocks and the role of financial policies in supporting economic stability amidst public health emergencies, therefore guiding effective economic recovery efforts.
Analysis of E-Marketing Mix on Consumer Satisfaction and Its Impact on Corporate Image at PT XYZ, Tbk Handy Bugiman; Nunung Ayu Sofiati; Yoyo Sudaryo; Mochamad Mukti Ali; Dadan Abdul Aziz Mubarok; Gurawan Dayona; Riyandi Nur Sumawidjaya
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.354

Abstract

This study aims to analyze the influence of the E-Marketing Mix on Consumer Satisfaction and its impact on Corporate Image at PT. XYZ, Tbk. The E-Marketing Mix, which consists of Product, Price, Place, Promotion, People, Process, and Physical Evidence, has been well implemented by the company. Consumer Satisfaction, which includes the dimensions of Expectation and Perception, is at a satisfactory level, while the Corporate Image, comprising Reputation, Recognition, Affinity, and Brand Loyalty, is also rated positively. Based on the analysis using the LISREL 8.80 program and a simple random sampling technique from a population of 2.2 million, it was found that the E-Marketing Mix has a significant influence on Consumer Satisfaction by 48.7% and on Corporate Image by 12.6%. Furthermore, Consumer Satisfaction has a direct influence of 29.9% on Corporate Image. Simultaneously, the E-Marketing Mix affects Consumer Satisfaction and impacts Corporate Image with a total influence of 69.7%. These findings highlight the importance of optimizing E-Marketing Mix strategies to enhance customer satisfaction and strengthen the company’s image in the public eye.
Co-Authors Ade Salman Alfarisi Aris Setiyani Astrin Kusumawardani Dadan Abdul Aziz Mubarok Gurawan Dayona Handy Bugiman Hockey Salim Irving Ignatius Paul Luntungan Mochamad Mukti Ali Nunung Ayu Sofiati (Efi) Tjipto Sajekti Vina Merliana Yoyo Sudaryo