Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal SAMBARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Inkofar
Ikbal Anggara
Universitas Sehati Indonesia
Religion Civil Engineering, Building, Construction & Architecture Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Digital Capabilities in Enhancing Customer Satisfaction through Product Quality and Service Quality. Ikbal Anggara; amalia amalia
INKOFAR Vol. 10 No. 1 (2026)
Publisher : Politeknik META Industri Cikarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background The increasing competition in the fashion industry requires companies to continuously improve their capabilities to maintain customer satisfaction. In this context, digital capabilities have become an important factor that supports firms in improving product and service performance Purpose This study aims to examine the role of digital capabilities in enhancing customer satisfaction through product quality and service quality in the context of local sport fashion brands in Indonesia Methodology The study employs a quantitative approach using data collected from 100 respondents who have experience purchasing products from local sport fashion brands. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings The results indicate that digital capabilities have a significant positive effect on both product quality and service quality. Furthermore, product quality and service quality significantly influence customer satisfaction. Implications The findings also reveal that digital capabilities indirectly enhance customer satisfaction through improvements in product and service quality. These results highlight the importance of integrating digital technologies into business processes to improve product performance and service responsiveness. Originality The study provides practical implications for local sport fashion brands to strengthen their digital capabilities in order to enhance customer satisfaction and maintain competitiveness in the market.
Penguatan Kompetensi Digital Pelaku UMKM Pangan Melalui Pelatihan dan Pendampingan Digital Marketing di Kabupaten Karawang Ikbal Anggara; Muhammad Akhdiyatulaein; Dedi Sudrajat; Yuyu Yuniarsih; Erry Cahyono
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2026): September
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v4i3.2184

Abstract

UMKM pangan di Kabupaten Karawang masih menghadapi keterbatasan dalam memanfaatkan kanal digital untuk promosi dan penjualan, terutama dalam pengelolaan toko daring, pembuatan konten visual, dan penulisan pesan pemasaran. Kegiatan pengabdian ini bertujuan memperkuat kompetensi digital pelaku UMKM melalui pelatihan dan pendampingan digital marketing berbasis praktik. Program dilaksanakan pada Mei 2026 dengan melibatkan 20 pelaku UMKM pangan melalui lima pertemuan tatap muka selama 12 jam dan monitoring daring selama tujuh hari. Kegiatan mencakup identifikasi kebutuhan, pelatihan digital marketing dan copywriting, praktik pembuatan atau penataan toko Shopee dan akun media sosial, pendampingan desain konten menggunakan Canva dan kecerdasan buatan, serta evaluasi melalui pre-test dan post-test. Luaran kegiatan meliputi toko atau akun bisnis yang dibuat atau ditata, flyer, konten media sosial, katalog harga, dan caption produk yang dapat digunakan peserta. Hasil evaluasi menunjukkan bahwa rata-rata skor kompetensi digital meningkat dari 35% menjadi 81%. Peningkatan terbesar terjadi pada kemampuan desain konten, dari 30% menjadi 85%, diikuti kemampuan menulis caption dari 33% menjadi 80%, pengelolaan toko daring dan media sosial dari 35% menjadi 78%, serta pemahaman digital marketing dari 42% menjadi 81%. Hasil tersebut menunjukkan penguatan keterampilan digital jangka pendek, bukan peningkatan penjualan. Monitoring lanjutan diperlukan untuk menilai konsistensi penggunaan kanal digital dan dampaknya terhadap aktivitas usaha
Co-Authors Amalia Amalia Erry Cahyono Muhammad Akhdiyatulaein Sudrajat, Dedi Yuyu Yuniarsih