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All Journal NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Indonesia
Ika Menarianti
Universitas Persatuan Guru Republik Indonesia Semarang
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Optimalisasi Pemasaran Digital bagi UMKM Wedang Uwuh di Bantul untuk Meningkatkan Daya Saing dan Penjualan Ika Menarianti; Shofif S. Akbar; I’tishom Al Khoiry; Ernawati Saptaningrum
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7466

Abstract

Digital capacity building through training and digital marketing mentoring is necessary for Wedang Uwuh MSMEs in Wukirsari Village. Their potential is still underdeveloped, particularly in marketing. This beneficial traditional herbal beverage product still faces challenges due to a lack of digital literacy, e-commerce management constraints, and content strategy. This activity focused on five stages of community service: observation, material development, training and mentoring, and monitoring and evaluation. As a result, the business owners now have Google My Business, social media accounts, and e-commerce platform accounts. This activity fosters the branding of their products, expanding market reach, and enhancing the competitiveness of local, culture-based products.
Aromatherapy Candle-Making with Used Cooking Oil: A CIPP Model-Based Community Training in Munding, Semarang I'tishom Al Khoiry; Shofif Sobaruddin Akbar; Ika Menarianti; Dhea Rizky Amelia
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i1.3185

Abstract

Used cooking oil is a common household waste that can cause pipe blockages and environmental pollution when improperly discarded into drainage systems. This community service program aimed to enhance literacy and practical skills in the safe reuse of used cooking oil through training on the production of aromatherapy candles. The activity involved members of the Family Welfare Empowerment Group (PKK) in Munding Urban Village, Bergas Subdistrict, Semarang Regency, who play key roles in promoting healthy and environmentally responsible household practices. The training combined environmental education, occupational safety awareness, and hands-on practice. The program was evaluated using the CIPP (Context, Input, Process, Product) framework to assess contextual relevance, resource adequacy, procedural adherence, and product quality. The results indicated 91 percent participation, 94 percent adequacy of inputs, 88 percent compliance with safe procedures, and an average product quality of 86 percent. These findings demonstrate that the program was feasible, safe, and easily replicable using household tools. Beyond technical outcomes, the initiative fostered circular economy awareness and strengthened community-based environmental empowerment through the PKK network, providing both social and environmental benefits at the household level.
Co-Authors Dhea Rizky Amelia Ernawati Saptaningrum I'tishom Al Khoiry I’tishom Al Khoiry Shofif S. Akbar Shofif Sobaruddin Akbar