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All Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Lilis Suharti
Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Mengenal Dunia Digital Sejak Dini: Pelatihan Microsoft Word untuk Anak Sekolah Dasar Muhammad Furqon; Lilis Suharti; Siti Komala; Leonita Maharani; Achdan Firjatullah; Durotun Nisah; Muhammad Sulton
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7830

Abstract

In today’s digital era, early mastery of basic technology is essential. This community service program aimed to introduce Microsoft Word, a fundamental word-processing tool, to elementary school students in Cempaka Village. The training targeted 5th and 6th graders, most of whom had limited or no experience with computer applications. Using a hands-on, "learning by playing" approach, the program made digital learning accessible and engaging for children. The materials covered included an introduction to the Microsoft Word interface, basic operations such as typing, saving, and editing documents, as well as text formatting and image insertion. Results showed a significant improvement in the students’ basic skills and confidence in using Microsoft Word. Participants expressed enthusiasm and interest in continuing to practice their new abilities. This initiative represents a strategic first step in fostering digital literacy among rural children, helping them prepare for the demands of an increasingly technology-driven world. Moreover, it underscores the importance of early digital education as a foundational element for students’ academic and personal growth.
A Study On Service Quality And Customer Satisfaction To Enhance Loyalty At PT Bpr Syariah Harta Insan Karimah Muhammad Furqon; Marlina Marlina; Lilis Suharti; Leonita Maharani; Siti Komala
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3983

Abstract

This research was conducted to measure the influence of service quality and customer satisfaction on enhancing customer loyalty at PT BPR Syariah Harta Insan Karimah. In this study, service quality and customer satisfaction serve as independent variables, while customer loyalty is the dependent variable. A quantitative research method was applied, utilizing purposive sampling to select 100 respondents who met specific criteria relevant to the study's objectives. Data collection was carried out through structured questionnaires based on established indicators for each variable. To analyze the data, multiple linear regression analysis was used to evaluate both the simultaneous and partial effects of the independent variables on customer loyalty. The results reveal that service quality and customer satisfaction together have a positive and significant effect on customer loyalty, suggesting that a combination of excellent service and high customer satisfaction contributes to strengthening customer relationships. However, when examined individually, only service quality was found to have a significant and positive impact on customer loyalty, while customer satisfaction did not show a significant influence. This implies that while satisfaction is important, the quality of service plays a more dominant role in fostering loyalty among customers. The findings underscore the strategic importance of consistently delivering high service quality to build long-term customer relationships and sustain competitive advantage in the banking sector.
Co-Authors Achdan Firjatullah Durotun Nisah Leonita Maharani Marlina Marlina Muhammad Furqon Muhammad Sulton Siti Komala