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All Journal Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Infinity
Syara Purnama Sari
Sekolah Tinggi Ilmu Ekonomi Al-Madani
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Journal : Journal of Infinity

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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PRODUK FASHION PADA KONSUMEN SHOPEE DI LAMPUNG: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PRODUK FASHION PADA KONSUMEN SHOPEE DI LAMPUNG Syifa Nur Fadhillah; Arseta Lesmana; Syara Purnama Sari; Rahmawati Azizah
Jurnal Inovasi, Keuangan, Manajemen dan Akuntansi Vol 1 No 1 (2025): Jurnal Infinity Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Al-Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65894/joinfinity.v1i1.2

Abstract

This research aims to test the effect of electronic word of mouth and hedonic shopping motivation on impulse buying of fashion products by Shopee consumers in Lampung. The type of research used is quantitative research with an associative approach method. The data used are primary data, the source of data obtained comes from the results of the questionnaire. The sample in this study were Lampung people who used the Shopee application and had done impulse buying. Data collection was carried out with a questionnaire distributed to 140 people. The statistical method used Multiple Linear Regression Analysis, with hypothesis testing of the t-statistic test. The results of this study indicate that electronic word of mouth and hedonic shopping motivation have a significant effect on impulse buying.
The INFLUENCE OF FINANCIAL LITERACY, MOTIVATION, AND SOCIAL ENVIRONMENT ON SAVING DECISIONS: PENGARUH FINANCIAL LITERACY, MOTIVATION, DAN SOCIAL ENVIRONMENT TERHADAP KEPUTUSAN MENABUNG Risti Gusmirah; Rahmawati Azizah -; Syara Purnama Sari; Shafitranata Shafitranata
Jurnal Inovasi, Keuangan, Manajemen dan Akuntansi Vol 1 No 1 (2025): Jurnal Infinity Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Al-Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65894/joinfinity.v1i1.3

Abstract

Saving is one of the main points for building a profitable economy, this is because it can be useful as an emergency fund or to avoid unexpected expenses. The decision to save is a choice for many people in allocating their finances to whom, meaning that saving can be done by anyone, including students. The aim of this research is to examine the influence of financial literacy, motivation and social environment on savings decisions made by students in Bandar Lampung City. This research uses quantitative data, with a questionnaire distributed via Google Form. The amount of data used was 130 respondents. The sampling technique is probability sampling using simple random sampling. Multiple linear regression data analysis method using SPSS 26 software. The research results show that motivation and social environment have a significant effect on the decision to save, while financial literacy has no effect on the decision to save for students in Bandar Lampung City.
Co-Authors Arseta Lesmana Asri Winanti Madyoningrum Rahmawati Azizah Rahmawati Azizah - Ria Octavia Risti Gusmirah Shafitra Nata Nata Syifa Nur Fadhillah