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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Pengabdian Kepada Masyarakat Indonesia
Ikhsan Tyo Dewanggara
Universitas Muhammadiyah Bandung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Penguatan Ekonomi Masyarakat Desa Jatiendah melalui Pendampingan Sertifikasi Halal UMKM dan Literasi Koperasi Merah Putih Novia Astuti Dewi; Muhammad Daffa Rifki Ananda; Maura Malika Syabillah; Aulia Nur Fathia; Tasya Khopipah Almeisya; Muhammad Akmal Dzakwan; Muhammad Satria Dimas; Gery Gery; Ikhsan Tyo Dewanggara; Dicky Mauludi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8345

Abstract

Strengthening the village economy is a strategic step in fostering local independence and competitiveness. One of the challenges faced by MSMEs in Jatiendah Village is the limited knowledge of halal certification, which has become mandatory under Law Number 33 of 2014 on Halal Product Assurance. In addition, community members still have low cooperative literacy, even though cooperatives play an important role as people's economic institutions. This community service activity aims to improve MSME actors’ understanding of the halal certification process and strengthen community literacy regarding the functions of cooperatives. The methods used were counseling, socialization, and technical assistance with a participatory approach. The results showed an increase in participants' understanding, indicated by active discussions and positive responses to the importance of halal certification and the use of cooperatives as a means of strengthening the local economy. This program is expected to support the sustainability of MSMEs while optimizing the role of cooperatives as drivers of the village economy.
Social Media Marketing, Brand Awareness, dan Keputusan Pembelian: Studi Kuantitatif pada Produk Skincare Pria Ikhsan Tyo Dewanggara; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1wr96q54

Abstract

The development of social media has changed consumer behavior in seeking information and making purchasing decisions, including for increasingly competitive men's skincare products. The high intensity of digital promotion gives consumers many brand choices, requiring companies to implement effective social media marketing strategies and build brand awareness to influence purchasing decisions. This study aims to analyze the influence of social media marketing and brand awareness on purchasing decisions for men's skincare products. This study uses a quantitative approach with a survey method. The research population consists of active social media users in Bandung who have used men's skincare products. The sampling technique uses purposive sampling with a sample size of 80 respondents. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using multiple linear regression with the help of SPSS version 26. The results of the study indicate that social media marketing and brand awareness have a positive and significant effect on purchasing decisions, both partially and simultaneously, with brand awareness as the most dominant variable. This study concludes that optimizing marketing strategies through consistent and relevant social media can increase brand awareness and encourage consumer purchasing decisions.
Co-Authors Aulia Nur Fathia Dicky Mauludi Gery Gery Halimah Zahrah Maura Malika Syabillah Muhammad Akmal Dzakwan Muhammad Daffa Rifki Ananda Muhammad Satria Dimas Novia Astuti Dewi Tasya Khopipah Almeisya