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All Journal Jurnal Pengabdian Kepada Masyarakat Indonesia
Syarif Riezieq
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Public Health Social Sciences

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Membangun Peran Inovasi UMKM, Literasi Finansial, Dan Pengembangan Kreativitas Anak Dalam Pemberdayaan Ekonomi Masyarakat Desa Syarif Riezieq; Wenny Pebrianti; Iwan Setiawan; Tiara Nur Salsabila; Alfiyyah Zalfa Salsabillah; Augusta Genta Buwana
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8566

Abstract

Kuala Secapah Village, located in Mempawah Hilir District, Mempawah Regency, West Kalimantan, has untapped MSME potential due to low digital technology adoption, a lack of understanding of financial literacy, and limited resources to channel children's creativity. The Tanjungpura University KKM-PKM program aims to increase community capacity through empowering local MSMEs, inclusive financial literacy, and developing children's creativity. Activities include training on marketplaces and MSME branding (such as Facebook Business, Shopee, and Instagram), financial literacy education using the Spreadsheet application, as well as key chain and bracelet craft workshops for children. Using a participatory approach, this program seeks to improve MSME competitiveness, community financial management skills, and the creativity of the younger generation. The program's results indicate an increase in participants' understanding of digital marketing and financial literacy, which supports local economic independence.
Co-Authors Alfiyyah Zalfa Salsabillah Augusta Genta Buwana Iwan Setiawan Tiara Nur Salsabila Wenny Pebrianti