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<![CDATA[Analisis Pengaruh Kesadaran Lingkungan dan Harga Premium terhadap Niat Beli Produk Hijau di Pontianak ]]>
<![CDATA[Pebrianti, Wenny]]>
<![CDATA[ Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Vol 3, No 1 (2012): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, UNTAN ]]>
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DOI: 10.26418/jebik.v3i1.9890
<![CDATA[The purpose of this research is to determine whether there is influence of environmental awareness and premium prices to purchase intentions of green product for organic vegetable and fruit product in Pontianak. The total of sample are 93 people who domicile at Pontianak. The collecting data method uses interview and survey study. Method of data analysis uses statistic descriptive analysis and multiple linear regression analysis. The result of this research shows that environmental awareness and premium price variables influence simultaneously to purchase intention of green product. The result of the partial is same also that both of variables like environmental awareness and premium influence significantly to purchase intention of green product. The amount of determinant coefficient (R2) 0,414 or 41,4% means the ability of explaining the influence environmental awareness and premium price variables to purchase intention of green marketing while the remaining is influenced by others independent variables which are not examined in this research. Keywords : Environmental Awareness, Premium Price and Purchase Intention of Green Product]]>
<![CDATA[The Effect of Green Brand Knowledge and Green Brand Positioning on Purchase Intention Mediated by Attitude Towards Green Brand: Study on Stainless Steel Straw Products by Zero Waste ]]>
<![CDATA[Pebrianti, Wenny]]>;
<![CDATA[Aulia, Mujahida]]>
<![CDATA[ JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021 (DOAJ Indexed) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics, Universitas Negeri Semarang ]]>
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DOI: 10.15294/jdm.v12i2.32065
<![CDATA[This study aims to analyze the effect of green brand knowledge and green brand positioning on pur chase intention mediated by attitude towards the green brand on stainless steel straw products in Pon tianak City. The population in this study was Pontianak City people who knew about stainless stee straw products. The samples in this study were 100 respondents employing the purposive sampling technique. The data analysis model used in this study was the Structural Equation Model-Partial Least Square (SEM-PLS). Based on the hypothesis submission, it was concluded that green brand knowledge and green brand positioning significantly affected the attitude towards the green brand. The result of further hypothesis testing showed that green brand knowledge and attitude towards green brands had a significant effect on purchase intention, while green brand positioning did not significantly affect purchase intention. The mediation effect test revealed that attitude towards green brand mediated the relationship between green brand positioning and purchase intention, but the attitude towards green brand could not mediate the relationship between green brand knowledge and purchase intention..]]>
<![CDATA[Digital Marketing, e-WOM, Brand Awareness Dan Keputusan Pembelian Kopi Milenial ]]>
<![CDATA[Wenny Pebrianti]]>;
<![CDATA[Arweni Arweni]]>;
<![CDATA[Muhammad Awal]]>
<![CDATA[ EKONOMI & SOSIAL Vol 11 No 1 (2020): Jurnal Ilmu Ekonomi & Sosial ]]>
Publisher : <![CDATA[Universitas Musamus,Merauke,Papua ]]>
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DOI: 10.35724/jies.v11i1.2848
<![CDATA[Penulisan ini bertujuan untuk menguji dan menganalisis pengaruh digital marketing, e-WOM, brand awareness terhadap keputusan pembelian di kedai kopi Lokale Pontianak. Jenis penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah 100 pengikut coffee shop Lokale di Instagram. Coffee Shop Lokale merupakan salah satu gerai kopi kalangan muda masa kini yang menawarkan konsep kopi milenial. Dengan seringnya kaum urban menghabiskan waktu dikedai kopi, kedai kopi kini menjadi simbol gaya hidup sehingga pilihan kedai kopi itu sendiri juga berkorelasi dengan status sosial. Model analisis data yang digunakan adalah analisis jalur. Hasil penelitian ini menunjukkan bahwa pemasaran digital tidak berpengaruh signifikan terhadap brand awareness, sedangkan e-WOM memiliki pengaruh signifikan terhadap brand awareness, hal ini menunjukan bahwa pengaruh e-WOM masih sangat efektif dalam penggunaannya didunia pemasaran dibandingkan dengan penggunaan digital marketing sebagai alat promosi di era sekarang. e-WOM dan brand awareness berpengaruh signifikan pada keputusan pembelian, jika dilihat dari hasil yang di peroleh ketika kedua cara promosi ini digabungkan maka capaian keuntungan yang di peroleh bisa maksimal.]]>
<![CDATA[MEASURING THE DOMESTIC AND FOREIGN TOURISTS SATISFACTION TOWARDS THE TOURISM MARKETING MIX IN THE EQUATOR CITY: MEASURING THE DOMESTIC AND FOREIGN TOURISTS SATISFACTION TOWARDS THE TOURISM MARKETING MIX IN THE EQUATOR CITY ]]>
<![CDATA[Barkah]]>;
<![CDATA[Erna Listiana]]>;
<![CDATA[Wenny Pebrianti]]>
<![CDATA[ Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 1 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura ]]>
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DOI: 10.26418/tijdessa.v1i1.6
<![CDATA[Abstract: West Kalimantan is one of the Indonesias provinces with strategic location because it is adjacent with neighboring country (Malaysia). The location within the border area and crossed by equator line is expected in impacting the tourism industry. This research aims to examine and to analyse the influence of tourism marketing mix towards the domestic and foreign tourists satisfaction. Population in this research is the tourists visiting Pontianak.. Sampling method was done by using purposive sampling with total amount of 242 people. Data collection by distributing questionnaires and analyzed using Multiple Linear Regression. The result shows that there are different variables influence both domestic and foreign tourists satisfaction. For the domestic tourists; product, price, promotion, and physical evidence impact their satisfaction. However for the foreign tourist, only variable of promotion and people, while the other five variables is not significantly impacted. Keywords: tourism marketing mix, tourists satisfaction, equator city]]>
<![CDATA[Pengaruh Perilaku Mencari Variasi Dan Kualitas Website Pada Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Studi Empiris Di Netflix ]]>
<![CDATA[Wenny Pebrianti]]>;
<![CDATA[Fiola Okta Ningtias]]>;
<![CDATA[Ahmadi]]>;
<![CDATA[Erna Listiana]]>;
<![CDATA[Ramadania]]>
<![CDATA[ Jurnal Manajemen dan Keuangan Vol 12 No 2 (2023): JURNAL MANAJEMEN DAN KEUANGAN ]]>
Publisher : <![CDATA[Management Study Program, Faculty of Economic, Universitas Samudra, Indonesia ]]>
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DOI: 10.33059/jmk.v12i2.7521
<![CDATA[Penelitian ini bertujuan untuk mengkaji hubungan antara perilaku mencari variasi, tingkat kepuasan, dan loyalitas pengguna Netflix di Kota Pontianak dengan kinerja situs website Netflix menggunakan metode WebQual 4.0. Populasinya adalah semua pengguna Netflix di Kota Pontianak dan sampel dalam penelitian ini diambil menggunakan metode purposive sampling sehingga jumlah sampel mencapai 100 responden yang digunakan sebagai minimal responden. Teknik pengumpulan data dilakukan melalui kuesioner online yang disebarkan melalui Google Form. Hasil analisis menggunakan Structural Equation Model (SEM) dan Smart Partial Least Square (SmartPLS) 3.0 menunjukkan bahwa kualitas kegunaan, kualitas informasi, dan kualitas interaksi memiliki pengaruh signifikan terhadap kepuasan pelanggan. Sedangkan kepuasan pelanggan memiliki pengaruh signifikan terhadap loyalitas pelanggan. Namun, perilaku mencari variasi tidak memiliki pengaruh signifikan terhadap kepuasan dan loyalitas pelanggan.]]>
<![CDATA[Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? ]]>
<![CDATA[Romanisti, Shemma Anggia]]>;
<![CDATA[Juniwati]]>;
<![CDATA[Pebrianti, Wenny]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Jaya, Arman]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.52728/ijjm.v5i1.984
<![CDATA[The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.]]>
<![CDATA[PENGARUH VISUAL MERCHANDISING, SHOPPING LIFESTYLE, DAN FASHION INVOLVEMENT TERHADAP PERILAKU IMPULSE BUYING: KONSUMEN HIGH INCOME ]]>
<![CDATA[pebrianti, wenny]]>;
<![CDATA[Yuwinda, Risa]]>
<![CDATA[ Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 12 No. 3 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Totalwin ]]>
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DOI: 10.36694/jimat.v12i3.334
<![CDATA[This research is conducted to find out the effect of visual merchandising, shopping lifestyle, and fashion involvement toward the impulse buying behavior to clothing store’s consumers “this is april†in Pontianak. The sampling used in this research is accidental sampling and the tool is multiple regression analysis. The result of data analysis shows that visual merchandising, and fashion involvement significantly affect the impulse buying, while shopping lifestyle does not significantly affect the impulse buying behavior. The ability of those three variables in explaning the effect toward the impulse buying 63,3% while the remaining 36,7% is expalined by the other factors outside the research models.]]>
<![CDATA[Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? ]]>
<![CDATA[Romanisti, Shemma Anggia]]>;
<![CDATA[Juniwati]]>;
<![CDATA[Pebrianti, Wenny]]>;
<![CDATA[Heriyadi]]>;
<![CDATA[Jaya, Arman]]>
<![CDATA[ Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Yayasan Ilomata ]]>
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DOI: 10.52728/ijjm.v5i1.984
<![CDATA[The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.]]>
<![CDATA[Pengaruh Need For Uniqueness dan Bandwagon Effect terhadap Purchase Intention Melalui Value-Expressive Function Of Attitude Sebagai Variabel Intervening: Studi Empiris pada Hijab Buttonscarves ]]>
<![CDATA[Meydiawati, Meydiawati]]>;
<![CDATA[Pebrianti, Wenny]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Listiana, Erna]]>
<![CDATA[ Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal ]]>
Publisher : <![CDATA[LPPM Institut Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/reslaj.v6i3.5816
<![CDATA[This research aims to test and analyze the influence of need for uniqueness and bandwagon effect on purchase intention through the value-expressive function of attitude as an intervening variable. Sampling uses purposive sampling, which is a type of non-probability sampling in which the sampling technique uses certain considerations. The number of samples in this study was 150 respondents. The data analysis technique in this research uses a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The research results show that the need for uniqueness and the bandwagon effect have a significant effect on the value-expressive function of attitude. Need for uniqueness and bandwagon effect have a significant influence on purchase intention. Value-expressive function of attitude has a significant effect on purchase intention. Value-expressive function of attitude mediates the indirect influence of need for uniqueness and bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implication of these findings is the importance of Buttonscarves in designing a marketing strategy that not only emphasizes product exclusivity, but is also able to exploit consumers' desires to express their personal values through the products they buy]]>
<![CDATA[SiApik Application as An Effort to Increase MSMEs' Understanding in Preparing Financial Reports ]]>
<![CDATA[Hamsyi, Nur Fitriana]]>;
<![CDATA[Barkah, Barkah]]>;
<![CDATA[Pebrianti, Wenny]]>;
<![CDATA[Fahruna, Yulyanti]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 7 No 1 (2024): February ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
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DOI: 10.30741/eps.v7i1.1269
<![CDATA[ MSMEs play a role in overcoming the problem of poverty and become a buffer when Indonesia experiences a crisis. Given their essential role in the national economy, MSMEs need assistance with access to capital. However, the problem is that MSMEs are not yet disciplined in recording financial transactions and compiling financial statements, making it difficult for banks to measure their financial performance accurately. This is due to a lack of understanding in making financial statements. As a result, it is difficult to know exactly how much profit or loss they experienced. Therefore, this community service activity aims to increase the understanding of MSME actors regarding the importance of financial recording and reporting and is expected to be able to prepare financial statements using SIAPIK. The method used in activities is socialization, which is done by conveying basic accounting material along with MSME financial accounting standards and providing training regarding the use of SIAPIK. The participants are MSMEs in the Kubu Raya Regency area of West Kalimantan. The activity results showed increased participants' understanding and ability to prepare financial statements using SIAPIK. By preparing good financial statements, they can measure their financial performance accurately.]]>
