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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen & Keuangan JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Indonesia

Wenny Pebrianti

Unknown Affiliation

Author-ID : 463051

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Pengaruh Kesadaran Lingkungan dan Harga Premium terhadap Niat Beli Produk Hijau di Pontianak Pebrianti, Wenny
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 1 (2012): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

The purpose of this research is to determine whether there is influence of environmental awareness and premium prices to purchase intentions of green product for organic vegetable and fruit product in Pontianak. The total of sample are 93 people who domicile at Pontianak. The collecting data method uses interview and survey study. Method of data analysis uses statistic descriptive analysis and multiple linear regression analysis. The result of this research shows that environmental awareness and premium price variables influence simultaneously to purchase intention of green product. The result of the partial is same also that both of variables like environmental awareness and premium influence significantly to purchase intention of green product. The amount of determinant coefficient (R2) 0,414 or 41,4% means the ability of explaining the influence environmental awareness and premium price variables to purchase intention of green marketing while the remaining is influenced by others independent variables which are not examined in this research. Keywords : Environmental Awareness, Premium Price and Purchase Intention of Green Product

The Effect of Green Brand Knowledge and Green Brand Positioning on Purchase Intention Mediated by Attitude Towards Green Brand: Study on Stainless Steel Straw Products by Zero Waste Pebrianti, Wenny; Aulia, Mujahida
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.32065

This study aims to analyze the effect of green brand knowledge and green brand positioning on pur chase intention mediated by attitude towards the green brand on stainless steel straw products in Pon tianak City. The population in this study was Pontianak City people who knew about stainless stee straw products. The samples in this study were 100 respondents employing the purposive sampling technique. The data analysis model used in this study was the Structural Equation Model-Partial Least Square (SEM-PLS). Based on the hypothesis submission, it was concluded that green brand knowledge and green brand positioning significantly affected the attitude towards the green brand. The result of further hypothesis testing showed that green brand knowledge and attitude towards green brands had a significant effect on purchase intention, while green brand positioning did not significantly affect purchase intention. The mediation effect test revealed that attitude towards green brand mediated the relationship between green brand positioning and purchase intention, but the attitude towards green brand could not mediate the relationship between green brand knowledge and purchase intention..

Digital Marketing, e-WOM, Brand Awareness Dan Keputusan Pembelian Kopi Milenial Wenny Pebrianti; Arweni Arweni; Muhammad Awal
EKONOMI & SOSIAL Vol 11 No 1 (2020): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v11i1.2848

Penulisan ini bertujuan untuk menguji dan menganalisis pengaruh digital marketing, e-WOM, brand awareness terhadap keputusan pembelian di kedai kopi Lokale Pontianak. Jenis penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah 100 pengikut coffee shop Lokale di Instagram. Coffee Shop Lokale merupakan salah satu gerai kopi kalangan muda masa kini yang menawarkan konsep kopi milenial. Dengan seringnya kaum urban menghabiskan waktu dikedai kopi, kedai kopi kini menjadi simbol gaya hidup sehingga pilihan kedai kopi itu sendiri juga berkorelasi dengan status sosial. Model analisis data yang digunakan adalah analisis jalur. Hasil penelitian ini menunjukkan bahwa pemasaran digital tidak berpengaruh signifikan terhadap brand awareness, sedangkan e-WOM memiliki pengaruh signifikan terhadap brand awareness, hal ini menunjukan bahwa pengaruh e-WOM masih sangat efektif dalam penggunaannya didunia pemasaran dibandingkan dengan penggunaan digital marketing sebagai alat promosi di era sekarang. e-WOM dan brand awareness berpengaruh signifikan pada keputusan pembelian, jika dilihat dari hasil yang di peroleh ketika kedua cara promosi ini digabungkan maka capaian keuntungan yang di peroleh bisa maksimal.

MEASURING THE DOMESTIC AND FOREIGN TOURISTS SATISFACTION TOWARDS THE TOURISM MARKETING MIX IN THE EQUATOR CITY: MEASURING THE DOMESTIC AND FOREIGN TOURISTS SATISFACTION TOWARDS THE TOURISM MARKETING MIX IN THE EQUATOR CITY Barkah; Erna Listiana; Wenny Pebrianti
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 1 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Abstract: West Kalimantan is one of the Indonesias provinces with strategic location because it is adjacent with neighboring country (Malaysia). The location within the border area and crossed by equator line is expected in impacting the tourism industry. This research aims to examine and to analyse the influence of tourism marketing mix towards the domestic and foreign tourists satisfaction. Population in this research is the tourists visiting Pontianak.. Sampling method was done by using purposive sampling with total amount of 242 people. Data collection by distributing questionnaires and analyzed using Multiple Linear Regression. The result shows that there are different variables influence both domestic and foreign tourists satisfaction. For the domestic tourists; product, price, promotion, and physical evidence impact their satisfaction. However for the foreign tourist, only variable of promotion and people, while the other five variables is not significantly impacted. Keywords: tourism marketing mix, tourists satisfaction, equator city

Pengaruh Perilaku Mencari Variasi Dan Kualitas Website Pada Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Studi Empiris Di Netflix Wenny Pebrianti; Fiola Okta Ningtias; Ahmadi; Erna Listiana; Ramadania
Jurnal Manajemen dan Keuangan Vol 12 No 2 (2023): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Management Study Program, Faculty of Economic, Universitas Samudra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v12i2.7521

Penelitian ini bertujuan untuk mengkaji hubungan antara perilaku mencari variasi, tingkat kepuasan, dan loyalitas pengguna Netflix di Kota Pontianak dengan kinerja situs website Netflix menggunakan metode WebQual 4.0. Populasinya adalah semua pengguna Netflix di Kota Pontianak dan sampel dalam penelitian ini diambil menggunakan metode purposive sampling sehingga jumlah sampel mencapai 100 responden yang digunakan sebagai minimal responden. Teknik pengumpulan data dilakukan melalui kuesioner online yang disebarkan melalui Google Form. Hasil analisis menggunakan Structural Equation Model (SEM) dan Smart Partial Least Square (SmartPLS) 3.0 menunjukkan bahwa kualitas kegunaan, kualitas informasi, dan kualitas interaksi memiliki pengaruh signifikan terhadap kepuasan pelanggan. Sedangkan kepuasan pelanggan memiliki pengaruh signifikan terhadap loyalitas pelanggan. Namun, perilaku mencari variasi tidak memiliki pengaruh signifikan terhadap kepuasan dan loyalitas pelanggan.

PENGARUH VISUAL MERCHANDISING, SHOPPING LIFESTYLE, DAN FASHION INVOLVEMENT TERHADAP PERILAKU IMPULSE BUYING: KONSUMEN HIGH INCOME pebrianti, wenny; Yuwinda, Risa
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 12 No. 3 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

This research is conducted to find out the effect of visual merchandising, shopping lifestyle, and fashion involvement toward the impulse buying behavior to clothing storeâ€™s consumers â€œthis is aprilâ€ in Pontianak. The sampling used in this research is accidental sampling and the tool is multiple regression analysis. The result of data analysis shows that visual merchandising, and fashion involvement significantly affect the impulse buying, while shopping lifestyle does not significantly affect the impulse buying behavior. The ability of those three variables in explaning the effect toward the impulse buying 63,3% while the remaining 36,7% is expalined by the other factors outside the research models.

Pengaruh Need For Uniqueness dan Bandwagon Effect terhadap Purchase Intention Melalui Value-Expressive Function Of Attitude Sebagai Variabel Intervening: Studi Empiris pada Hijab Buttonscarves Meydiawati, Meydiawati; Pebrianti, Wenny; Afifah, Nur; Listiana, Erna
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.5816

This research aims to test and analyze the influence of need for uniqueness and bandwagon effect on purchase intention through the value-expressive function of attitude as an intervening variable. Sampling uses purposive sampling, which is a type of non-probability sampling in which the sampling technique uses certain considerations. The number of samples in this study was 150 respondents. The data analysis technique in this research uses a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The research results show that the need for uniqueness and the bandwagon effect have a significant effect on the value-expressive function of attitude. Need for uniqueness and bandwagon effect have a significant influence on purchase intention. Value-expressive function of attitude has a significant effect on purchase intention. Value-expressive function of attitude mediates the indirect influence of need for uniqueness and bandwagon effect on purchase intention. All hypothesis testing results show a strong level of significance and reliability. The implication of these findings is the importance of Buttonscarves in designing a marketing strategy that not only emphasizes product exclusivity, but is also able to exploit consumers' desires to express their personal values through the products they buy

SiApik Application as An Effort to Increase MSMEs' Understanding in Preparing Financial Reports Hamsyi, Nur Fitriana; Barkah, Barkah; Pebrianti, Wenny; Fahruna, Yulyanti
IMPOWERMENT SOCIETY Vol 7 No 1 (2024): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i1.1269

MSMEs play a role in overcoming the problem of poverty and become a buffer when Indonesia experiences a crisis. Given their essential role in the national economy, MSMEs need assistance with access to capital. However, the problem is that MSMEs are not yet disciplined in recording financial transactions and compiling financial statements, making it difficult for banks to measure their financial performance accurately. This is due to a lack of understanding in making financial statements. As a result, it is difficult to know exactly how much profit or loss they experienced. Therefore, this community service activity aims to increase the understanding of MSME actors regarding the importance of financial recording and reporting and is expected to be able to prepare financial statements using SIAPIK. The method used in activities is socialization, which is done by conveying basic accounting material along with MSME financial accounting standards and providing training regarding the use of SIAPIK. The participants are MSMEs in the Kubu Raya Regency area of West Kalimantan. The activity results showed increased participants' understanding and ability to prepare financial statements using SIAPIK. By preparing good financial statements, they can measure their financial performance accurately.

Examining mobile game’s loyalty strategy: The case of honkai star rail Pamungkas, Angga Suda; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.594

The mobile gaming industry is experiencing exponential growth, as evidenced by its contribution of half the revenue to the global gaming market. Honkai Star Rail, a product of Mihoyo, has secured the prestigious position of Best Mobile Game Award in 2023. A year post-launch, Honkai Star Rail has maintained its status as a top-tier mobile game, consistently ranking among the top 15 grossing applications. The effectiveness of strategies implemented by game developers can significantly enhance customer loyalty and repurchase behaviour. This phenomenon underscores the dynamic nature of the mobile gaming sector. It highlights the critical role of strategic planning in sustaining market position and fostering consumer engagement in this highly competitive digital ecosystem. Therefore, this research examines whether the variables of In-game Reward, Flow Experience, and Content Marketing mediated by Customer Satisfaction can affect the player’s loyalty. Researchers use quantitative methods and S.P.S.S. and Amos 26 applications to process and test the data in this research process. Based on the data collected from 225 respondents from Indonesia, in-game rewards, flow experience, and content marketing significantly affect the loyalty of Honkai Star Rail’s players, with the mediating variable of satisfaction.

DETERMINASI NIAT KEBERLANJUTAN PENGGUNAAN SMARTWATCH DI INDONESIA: PERAN PENTING SELF-QUANTIFICATION BEHAVIOR Astrella Callista Putri Raharjo; Giriati, Giriati; Pebrianti, Wenny; Ramadania, Ramadania; Heriyadi, Heriyadi
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4938

Penelitian ini bertujuan meneliti faktor-faktor yang mempengaruhi niat berlanjut menggunakan smartwatch karena meningkatnya fenomena adopsi smartwatch sebagai wearable device untuk melacak aktivitas fisik dan psikologis menjadi fokus baru yang penting bagi pemasar. Pengumpulan data dilakukan melalui kuesioner online dari 204 responden yang merupakan pengguna aktif smartwatch di Indonesia. Data dianalisis menggunakan PLS-SEM di perangkat lunak SmartPLS versi 4. Hasil menunjukkan self-quantification behavior berpengaruh positif signifikan terhadap perceived usefulness dan confirmation, menunjukkan pemantauan data diri melalui smartwatch dianggap bermanfaat dan sesuai harapan. Confirmation meningkatkan perceived usefulness dan satisfaction, sementara perceived usefulness dan enjoyment signifikan terhadap satisfaction. Sebaliknya, perceived usability dan perceived aesthetics tidak signifikan terhadap satisfaction. Perceived usefulness tidak berpengaruh pada continuance intention secara signifikan. Satisfaction signifikan memengaruhi continuance intention dan memediasi hubungan antara perceived usefulness dengan continuance intention. Lalu, habit berhasil memediasi hubungan antara satisfaction dan continuance intention, namun peran moderasi habit ditolak. Temuan ini diharapkan berkontribusi pada kajian pemasaran dan memberikan rekomendasi bagi pemasar untuk menciptakan inovasi yang lebih mendukung kebutuhan praktis, seperti integrasi dengan layanan kesehatan digital serta analisis data aktivitas aktivitas fisik, pola tidur, atau kondisi kesehatan secara otomatis yang berbasis artificial intelligence (AI).

Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Alfiyyah Zalfa Salsabillah Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Augusta Genta Buwana Aulia, Mujahida Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Daffa Fernanda Aqsa Desi Nurhalita Deva, salsabilla Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Harry Setiawan Helen Fransiska Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Ilzar Daud Indra Safari Iwan Setiawan J, Junaidi Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Lela Lela, Lela Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nur Kholis Farhan Nurrahim, Muhammad Fakhri Pamungkas, Angga Suda Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putra, Rafi Risya Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Restiatun, Restiatun Ricky Martin Rivelino, Nicholas Romanisti, Shemma Anggia S, Syahbandi Saputra, Egi Sartika, Fiona Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syarif Riezieq Tiara Nur Salsabila Tiara Wati Titik Rosnani Titik Rosnani Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa

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