Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Economic, Management, Business and Accountancy International Journal (EMBAIJ)
Rahmi Darnis
Universitas 17 Agustus 1945 Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Green Marketing, Brand Image and Customer Orientation on Purchase Intention of Zorlien Led Products Moderated by Internet Technology Muhammad Junaid Kamaruddin; Rahmi Darnis
Economic, Management, Business and Accountancy International Journal Vol. 1 No. 2 (2024): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

This research is a direct consumer buying interest in zorlien led products based on green marketing, brand image and customer orientation through internet technology consisting of 250 questionnaire respondents who have been filled in by consumers. The results of 250 respondents consisting of 17 indicators using smartpls were declared valid, because the validity test value above the average> 0.5 and the reliability test above the average> 0.7. The results of the brand image hypothesis test, green marketing, customer orientation and internet technology on purchase intention are significant, but when coded the results are not significant
The Influence of Knowledge Management and Product Innovation on Sales in E-Commerce With Price as A Moderator Muhammad Junaid Kamaruddin; Rahmi Darnis
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The aim of this research is to find out whether knowledge management and product innovation have an impact on e-commerce sales which is moderated by price. As a result of this research, we can gain a better understanding of how individuals with managerial skills can manage all e-commerce activities. We can also learn how they can innovate products by considering customer needs and wants, as well as how much they are willing to pay for the products they sell. The sample used in this research consisted of 100 respondents who came from various educational and community backgrounds. This research is quantitative research using the structural equation model analysis method. The aim of this research is to use high-quality data to show that knowledge management has a positive impact on e-commerce sales and product innovation.  
Co-Authors muhammad junaid kamaruddin