Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Economic, Management, Business and Accountancy International Journal (EMBAIJ)
Alvin Ferdiansyah
Universitas Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Implementation of Green Business in Coffee Shops to Support SDG 12 Alvin Ferdiansyah; Usep Suhud
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 1 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The increasing environmental impact caused by the coffee shop industry has raised the urgency for adopting sustainable business practices. This study aims to examine the implementation of green business practices in coffee shops as a strategy to support Sustainable Development Goal 12 (Responsible Consumption and Production). Using a qualitative-descriptive method based on secondary data analysis and literature review, this paper explores various sustainability initiatives including waste reduction, sustainable sourcing, energy and water efficiency, and consumer education. The findings reveal that adopting green business strategies not only helps reduce environmental footprints but also enhances customer loyalty, brand competitiveness, and operational efficiency. However, challenges such as high initial investment costs, limited sustainable supply chains, and low consumer awareness remain significant obstacles. To overcome these challenges, the study suggests strategic collaborations with communities and governments, offering incentives to eco-conscious customers, and utilizing digital technologies to optimize sustainability efforts. This study contributes to enriching insights into how coffee shops can create added value while achieving environmental, economic, and social benefits simultaneously.
The Influence of Social Media Marketing and Price on Purchase Decision and Repurchase Intention Through Brand Trust Among E-Commerce Consumers in Indonesia Alvin Ferdiansyah; Munawar Asikin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The rapid development of e-commerce platforms in Indonesia has transformed consumer purchasing behavior, making social media marketing and price two of the most influential factors in shaping online consumer decisions. This study aims to examine the effect of social media marketing and price on purchase decision and repurchase intention, with brand trust as a mediating variable. Previous research highlights that social media marketing activities such as influencer credibility, content authenticity, informativeness, and interactivity play a crucial role in shaping consumer trust and purchase decision in digital environments. Price perception also significantly determines consumer value assessment and willingness to buy. Brand trust emerges as a key mediator that strengthens consumer confidence, reduces perceived risk, and increases both initial purchase decision and repurchase intention. Using a conceptual model grounded in empirical findings, this study proposes that social media marketing and price positively influence brand trust, which subsequently affects both purchase decision and repurchase intention. This study provides theoretical contributions to consumer behavior research and practical implications for e-commerce marketers in optimizing marketing strategies to enhance customer loyalty.
Co-Authors Munawar Asikin Usep Suhud