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p-Index From 2021 - 2026
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All Journal Economic, Management, Business and Accountancy International Journal (EMBAIJ)
Munawar Asikin
Universitas Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Trust, Perceived Value and Service Quality on Purchase Intention for Metland Cikarang Housing with Customer Satisfaction as a Mediating Variable Sara Trias Millenia; Munawar Asikin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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This study examines the effects of Trust, Perceived Value, and Service Quality on Purchase Intention for Metland Cikarang housing, with Customer Satisfaction as a mediating variable. Using a quantitative approach, data were collected through an online survey of 110 active leads during March–May 2025 and analyzed using PLS-SEM with SmartPLS. The proposed model suggests that Trust, Perceived Value, and Service Quality have significant positive effects on Customer Satisfaction and Purchase Intention, with Customer Satisfaction mediating these relationships and Trust acting as a foundational antecedent. The findings are expected to provide strategic insights for improving lead conversion by emphasizing brand trust, value communication, and service quality. This study contributes an integrated model highlighting the psychological pathway from trust to purchase intention in the Indonesian residential property market.
The Influence of Social Media Marketing and Price on Purchase Decision and Repurchase Intention Through Brand Trust Among E-Commerce Consumers in Indonesia Alvin Ferdiansyah; Munawar Asikin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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The rapid development of e-commerce platforms in Indonesia has transformed consumer purchasing behavior, making social media marketing and price two of the most influential factors in shaping online consumer decisions. This study aims to examine the effect of social media marketing and price on purchase decision and repurchase intention, with brand trust as a mediating variable. Previous research highlights that social media marketing activities such as influencer credibility, content authenticity, informativeness, and interactivity play a crucial role in shaping consumer trust and purchase decision in digital environments. Price perception also significantly determines consumer value assessment and willingness to buy. Brand trust emerges as a key mediator that strengthens consumer confidence, reduces perceived risk, and increases both initial purchase decision and repurchase intention. Using a conceptual model grounded in empirical findings, this study proposes that social media marketing and price positively influence brand trust, which subsequently affects both purchase decision and repurchase intention. This study provides theoretical contributions to consumer behavior research and practical implications for e-commerce marketers in optimizing marketing strategies to enhance customer loyalty.
The Effect of Product Quality and E-Wom on Purchase Intention Through Customer Trust at Toyota Company Cilia Yumaiza; Munawar Asikin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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This study aims to analyze the influence of product quality and electronic word of mouth (e-WOM) on purchase intention, with customer trust as a mediating variable in Toyota e-commerce in Indonesia. The study used a quantitative approach with an explanatory survey method. A total of 200 respondents, active users of the Toyota e-commerce platform, were selected using a purposive sampling technique. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The results showed that product quality and e-WOM had a positive and significant effect on customer trust and purchase intention. Customer trust was shown to act as a significant partial mediator. The research model had strong predictive power with an R² value of 0.612 for customer trust and 0.735 for purchase intention. Customer trust is a key mechanism that bridges the influence of product quality and e-WOM on purchase intention on automotive e-commerce platforms. The practical implications of this research emphasize the importance of an integrated digital strategy that prioritizes transparency of product quality information, active management of online reviews, and sustainable consumer trust building.
Co-Authors Alvin Ferdiansyah Cilia Yumaiza Sara Trias Millenia