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All Journal Jurnal Akuntansi dan Keuangan Jurnal Locus Penelitian dan Pengabdian Jurnal Pendidikan Guru Sekolah Dasar Economic, Management, Business and Accountancy International Journal (EMBAIJ) Journal of Strategic Marketing and Innovation
Munawar Asikin
Universitas Negeri Jakarta
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Other

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The Influence of Trust, Perceived Value and Service Quality on Purchase Intention for Metland Cikarang Housing with Customer Satisfaction as a Mediating Variable Sara Trias Millenia; Munawar Asikin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

This study examines the effects of Trust, Perceived Value, and Service Quality on Purchase Intention for Metland Cikarang housing, with Customer Satisfaction as a mediating variable. Using a quantitative approach, data were collected through an online survey of 110 active leads during March–May 2025 and analyzed using PLS-SEM with SmartPLS. The proposed model suggests that Trust, Perceived Value, and Service Quality have significant positive effects on Customer Satisfaction and Purchase Intention, with Customer Satisfaction mediating these relationships and Trust acting as a foundational antecedent. The findings are expected to provide strategic insights for improving lead conversion by emphasizing brand trust, value communication, and service quality. This study contributes an integrated model highlighting the psychological pathway from trust to purchase intention in the Indonesian residential property market.
The Influence of Social Media Marketing and Price on Purchase Decision and Repurchase Intention Through Brand Trust Among E-Commerce Consumers in Indonesia Alvin Ferdiansyah; Munawar Asikin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The rapid development of e-commerce platforms in Indonesia has transformed consumer purchasing behavior, making social media marketing and price two of the most influential factors in shaping online consumer decisions. This study aims to examine the effect of social media marketing and price on purchase decision and repurchase intention, with brand trust as a mediating variable. Previous research highlights that social media marketing activities such as influencer credibility, content authenticity, informativeness, and interactivity play a crucial role in shaping consumer trust and purchase decision in digital environments. Price perception also significantly determines consumer value assessment and willingness to buy. Brand trust emerges as a key mediator that strengthens consumer confidence, reduces perceived risk, and increases both initial purchase decision and repurchase intention. Using a conceptual model grounded in empirical findings, this study proposes that social media marketing and price positively influence brand trust, which subsequently affects both purchase decision and repurchase intention. This study provides theoretical contributions to consumer behavior research and practical implications for e-commerce marketers in optimizing marketing strategies to enhance customer loyalty.
The Effect of Product Quality and E-Wom on Purchase Intention Through Customer Trust at Toyota Company Cilia Yumaiza; Munawar Asikin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

This study aims to analyze the influence of product quality and electronic word of mouth (e-WOM) on purchase intention, with customer trust as a mediating variable in Toyota e-commerce in Indonesia. The study used a quantitative approach with an explanatory survey method. A total of 200 respondents, active users of the Toyota e-commerce platform, were selected using a purposive sampling technique. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The results showed that product quality and e-WOM had a positive and significant effect on customer trust and purchase intention. Customer trust was shown to act as a significant partial mediator. The research model had strong predictive power with an R² value of 0.612 for customer trust and 0.735 for purchase intention. Customer trust is a key mechanism that bridges the influence of product quality and e-WOM on purchase intention on automotive e-commerce platforms. The practical implications of this research emphasize the importance of an integrated digital strategy that prioritizes transparency of product quality information, active management of online reviews, and sustainable consumer trust building.
Strategi Eco School dalam Menghadirkan Karakter Peduli Lingkungan yang Selaras dengan Nilai Gotong Royong Pancasila Siti Maimunah; Nadiroh Nadiroh; Achmad Husen; Munawar Asikin
Jurnal Pendidikan Guru Sekolah Dasar Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pgsd.v3i2.2309

Abstract

Artikel ini bertujuan untuk menganalisis strategi Eco School dalam menghadirkan karakter peduli lingkungan yang selaras dengan nilai gotong royong Pancasila. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus pada satuan pendidikan yang menerapkan program Eco School. Pengumpulan data dilakukan melalui observasi terhadap aktivitas sekolah, wawancara mendalam dengan kepala sekolah, guru, dan peserta didik, serta studi dokumentasi terhadap kebijakan, program, dan budaya sekolah. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan untuk memperoleh pemahaman yang komprehensif mengenai implementasi program. Penelitian ini bertujuan menganalisis strategi implementasi program Eco School dalam membentuk karakter peduli lingkungan yang selaras dengan nilai gotong royong Pancasila. Kajian dilakukan melalui studi literatur menggunakan sumber-sumber jurnal ilmiah mengenai pendidikan lingkungan, pendidikan karakter, dan Pancasila. Hasil penelitian menunjukkan bahwa Eco School merupakan pendekatan sistemik yang mengintegrasikan kurikulum lingkungan, pembiasaan perilaku berkelanjutan, partisipasi kolektif warga sekolah, serta kolaborasi bersama masyarakat. Nilai gotong royong Pancasila menjadi dasar etis dalam pelaksanaan program, karena menekankan kerja sama, solidaritas, dan tanggung jawab bersama dalam menjaga kelestarian lingkungan. Program Eco School dapat memperkuat kecakapan abad 21 pada peserta didik terutama dalam aspek kolaborasi, problem solving, dan civic responsibility. Nilai gotong royong Pancasila tercermin dalam kerja sama kolektif peserta didik dan guru dalam pengelolaan sampah, kegiatan kebersihan dan penghijauan sekolah, serta kolaborasi dengan orang tua dan komunitas lokal dalam menjaga kelestarian lingkungan. Strategi tersebut mendorong terbentuknya sikap tanggung jawab bersama, solidaritas sosial, dan kesadaran ekologis peserta didik secara berkelanjutan. Dengan demikian, Eco School tidak hanya berperan dalam meningkatkan kesadaran ekologis, tetapi juga memperkuat pendidikan karakter dan tanggung jawab kewargaan (civic responsibility) yang berlandaskan nilai-nilai Pancasila. Artikel ini diharapkan dapat menjadi rujukan dalam pengembangan kebijakan dan praktik pendidikan lingkungan yang berorientasi pada pembentukan karakter bangsa.
LITERASI KEUANGAN, EDUKASI, DAN LINGKUNGAN SOSIAL SEBAGAI DETERMINAN MINAT INVESTASI MASYARAKAT DI PASAR MODAL DENGAN MODERASI PEKERJAAN MOHAMMAD SOFYAN; ANDRI MUHARIZAL PUTRA; MUNAWAR ASIKIN; ABDUL GOFUR; DANNY INDRIANTO
JURNAL AKUNTANSI DAN KEUANGAN Vol 14 No 2 (2025): Jurnal Akuntansi dan Keuangan
Publisher : Fakultas Ekonomi Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jak.v14i2.4777

Abstract

This study aims to identify and analyze the influence of Financial Literacy, Investment Education, Social Environment, and Employment on Investment Interest using the Structural Equation Modeling (SEM) approach. The validity and reliability of the constructs were assessed through indicators such as Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted (AVE), while discriminant validity was tested using the Fornell-Larcker Criterion and the Heterotrait-Monotrait Ratio (HTMT). The results indicate that Social Environment is the most dominant factor influencing investment interest, followed by Investment Education and Financial Literacy, each showing statistically significant effects. Conversely, the Employment variable and its interactions with other constructs did not exhibit significant influence. The model demonstrates strong predictive power, with an R-square value of 0.787, indicating that nearly 79% of the variance in investment interest can be explained by the constructs within the model. These findings highlight the importance of social and educational approaches in shaping investment behavior and offer practical implications for developing more effective financial literacy and investment education strategies.
Strategic Organizational Capability for Mobile Banking Service Recovery in The Banking Industry: A Systematic Literature Review Dian Sari Iriani; Munawar Asikin
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

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Abstract

Purpose – The rapid digital transformation of the banking industry has significantly increased customer reliance on mobile banking services while simultaneously exposing banks to increasingly complex digital service failures. Although previous studies have extensively examined customer satisfaction, service quality, trust restoration, perceived justice, and loyalty following service recovery, limited attention has been given to the organizational capabilities that enable banks to effectively manage mobile banking service recovery. This study aimed to develop a conceptual framework of Strategic Organizational Capability (SOC) by systematically synthesizing literature on service recovery, service marketing, Service-Dominant Logic, and Dynamic Capability Theory within the banking industry context. Design/Methodology/Approach – This study employed a Systematic Literature Review (SLR) using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA 2020) framework as the review protocol. Relevant studies were identified from major international academic databases and analyzed using a concept-centric thematic synthesis approach. The review integrated complementary theoretical perspectives to identify organizational capability dimensions that supported effective mobile banking service recovery. Findings – The synthesis identified six interrelated organizational capability dimensions: Strategic Leadership, Organizational Governance, Digital Infrastructure Capability, Cross-functional Integration, Organizational Learning, and Customer Recovery Management. These dimensions collectively formed Strategic Organizational Capability, conceptualized as a higher-order organizational capability that enabled banks to anticipate, coordinate, manage, recover from, and continuously learn from mobile banking service failures while maintaining customer trust and supporting long-term value co-creation.
The Effect of Brand Image and Service Quality on Customer Loyalty: The Mediating Role of Customer Satisfaction in Grab Ride-Hailing Services Fedro Diaz Camsal; Osly Usman; Munawar Asikin
Journal of Strategic Marketing and Innovation Vol. 2 No. 3 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.3.01

Abstract

Online transportation services are expanding at such a fast rate that there is a rivalry amongst the online transportation providers. However, customer loyalty is key to overcome the problems when it comes to customer service and complaints from customers, and this is another challenge that needs to be addressed with Grab. This is a quantitative study aimed at understanding the impact of brand image and service quality on customer loyalty via customer satisfaction. The data is collected by a questionnaire distributed in participants in the area of Grab users, Jabodetabek and analyzed by SmartPLS 4.0. The results indicate that service quality is not significant to the customer loyalty; however, brand image and customer satisfaction are significant. Furthermore, customer satisfaction also mediated between service quality and brand image towards customer loyalty. These results echo the view that satisfaction and brand image are the most critical factors that impact on customer loyalty other than service quality.
The Effect of Competitive Strategy and E-Service Quality on Customer Satisfaction Mediated by Customer Loyalty Among Generation Z Consumers of Shopee Anang Yugotian; Osly Usman; Munawar Asikin
Journal of Strategic Marketing and Innovation Vol. 2 No. 4 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.4.01

Abstract

This research aims to investigate the influence of e-service quality and competitive strategies on the satisfaction levels of Generation Z customers on Shopee. A purposive sampling technique was utilized to select 200 respondents from Generation Z, aged between 17 to 27, who have made purchases on Shopee in the last six months. A quantitative methodology, along with a survey instrument, was employed to collect the necessary data. The analysis was conducted using SEM-PLS through SmartPLS software. The results demonstrate that competitive strategy has a positive and significant impact on customer loyalty (β = 0.321, p < 0.05). The satisfactory level of customer through competitive strategy and high-quality e-services. These findings indicate that improving the satisfaction of Generation Z consumers is not only determined directly by competitive strategies and electronic service quality but is also influenced by the level of customer loyalty that has been established. Therefore, Shopee needs to continuously strengthen its competitive strategies and improve the quality of its digital services in order to build sustainable customer loyalty and enhance customer satisfaction.
Co-Authors ABDUL GOFUR Achmad Husen Alvin Ferdiansyah Anang Yugotian ANDRI MUHARIZAL PUTRA Cilia Yumaiza DANNY INDRIANTO Dian Sari Iriani Fedro Diaz Camsal Mohammad Sofyan Nadiroh Osly Usman Sara Trias Millenia Siti Maimunah