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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences PERSPEKTIF: Journal of Social and Library Science Jurnal Ilmiah Widya Sosiopolitika
Uli Susanti Sri Awan
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Planning of Communication Strategy for Islamic Religious Counselors in Carrying Out Their Main Tasks and Functions in North Labuhanbatu Regency Awan, Uli Susanti Sri; Zainun, Zainun; Mailin, Mailin
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2456

Abstract

This study aims to planning formulation strategy in accordance with the eight specialization fields that are ideally attached to the performance of extension services for non-civil servant extension workers. The eight specializations include reading and writing the Koran (BTA), halal products, radicalism and splinter sects, the sakinah family, HIV/AIDS & drugs, zakat, endowments, and religious harmony (KUB). The research method used is qualitative. The data sources for this research are literature studies, related documents, and interviews with Islamic Religious Counselors. The communication strategy of Islamic Religious Counselors in carrying out their main tasks and functions in North Labuhanbatu Regency is by planning that has been formulated in the extension work group meeting and in its implementation using a da'wah strategy using Islamic communication principles such as qaulan layyina, qaulan maisura, qaulan sadida, qaulan baliga. Implementation of activities or work programs carried out by Islamic religious instructors in the form of religious activities such as assemblies of taklim and other religious events that reflect community social care. Evaluation the last stage in this process involves the readiness of the assessment, implementation, and results of the implemented program based on evaluation feedback on how the program was successful or not. Evaluations are carried out by extension workers by making written reports on each activity.
MANAJEMEN KOMUNIKASI STRATEGIS DALAM ORGANISASI DI ERA DIGITAL: PENDEKATAN KONTEKSTUAL DI INDONESIA Suhendri Suhendri; Muhammad Ridwan; Uli Susanti Sri Awan; Deddy Parwis Jailani Nasution
Jurnal Ilmiah Widya Sosiopolitika Vol. 7 No. 2 (2025): JULI - DESEMBER 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JIWSP.2025.v07.i02.p03

Abstract

Transformasi digital telah mengubah praktik manajemen komunikasi organisasi strategis dan menciptakan tantangan baru terkait pengelolaan informasi, keragaman Pemangku kepentingan, serta adaptasi budaya. Penelitian ini bertujuan merumuskan model strategis manajemen komunikasi organisasi yang kontekstual diIndonesia. Metode yang digunakan adalah Systematic Literature Review (SLR) terhadap 87 artikel awal dari Google Scholar, SINTA, DOAJ, Scopus, dan Garuda. Setelah penyaringan judul, abstrak, duplikasi, serta penerapan kriteria inklusi– eksklusi, tersisa 41 artikel untuk dianalisis secara tematik. Hasil analisis menunjukkan bahwa praktik manajemen komunikasi strategis di Indonesia dipengaruhi oleh enam elemen utama: (1) konteksbudaya, (2) transformasi digital, (3) kompleksitas Pemangku kepentingan, (4) peran strategis manajer komunikasi, (5) model evaluatif, dan (6) kebutuhan pengembangan model lokal. Enam elemen ini membentuk model baru yang lebih relevan secara sosial-budaya dan adaptif terhadap dinamika digital. Penelitian ini memberikan kontribusi teoritis bagi pengembangan manajemen komunikasi strategis serta landasan praktis bagi organisasi untuk membangun strategi komunikasi yang efektif dan berkelanjutan.
Digital Public Sphere: Message Construction of Menfess Accounts Within an Islamic Communication Framework Uli Susanti Sri Awan; Suhendri Suhendri; Ricka Adelia Munthe
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 2 August (2026)
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v4i2.1211

Abstract

Social media proliferation has reshaped the digital public sphere into a new arena for social justice discourse, including Islamic communication practices. Menfess accounts, anonymous message channels on Instagram and Twitter, have become a distinctive phenomenon where da'wah, social critique, and justice narratives are constructed without disclosing the sender's identity. This study maps the message-construction mechanisms of menfess accounts and examines their representation through three Qur'anic communication principles: qaulan sadida, qaulan baligha, and qaulan masyura. Employing a qualitative approach grounded in Hjarvard's mediatization theory, the research analyzed 50 menfess messages on social justice from January to March 2026 through digital observation and content analysis. Findings reveal three dominant patterns: an anonymous-narrative pattern leveraging identity invisibility for critique free from authority pressure; a dialogical pattern reflecting the shura principle to cultivate public reasoning; and a communicative-ethics pattern that consistently internalizes qaulan sadida, qaulan baligha, and qaulan masyura. The results affirm that menfess accounts function as a democratic justice arena, resonant with an Islamic-inflected reading of Habermas's public sphere. This study enriches contemporary Islamic communication theory and offers practical guidance for da'wah media managers designing inclusive, justice-oriented digital spaces.
Co-Authors Deddy Parwis Jailani Nasution Mailin, Mailin Muhammad Ridwan Ricka Adelia Munthe Suhendri Suhendri Zainun, Zainun