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All Journal Sahabat Sosial: Jurnal Pengabdian Masyarakat Barongko : Jurnal Ilmu Kesehatan Oikonomia : Journal of Management Economics and Accounting
Desman Serius Nazara
STIKes Harapan Keluarga Nias
Humanities Economics, Econometrics & Finance Education Engineering Health Professions Medicine & Pharmacology Nursing Public Health

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Marketing Strategy Innovation: Enhancing Competitiveness and Differentiation of Local Products in the Global Market Desman Serius Nazara
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.358

Abstract

Innovation in marketing strategy is an important element in improving the competitiveness and differentiation of local products in the midst of increasingly fierce global market competition. Local products, despite their high cultural value and uniqueness, often face challenges in expanding their market reach and competing with products from international brands. This research aims to analyze how marketing strategy innovation can be effectively used to increase the competitive value of local products and differentiate them from other products in the global market. Through a qualitative approach with literature study and case study analysis, this research identifies several key elements in innovative strategies, such as the use of digital technology (including social media and e-commerce), the development of a strong brand image based on local wisdom, product personalization according to the needs of the international market, and communication strategies that are adaptive to the culture of the target market. The findings show that when local businesses are able to adopt innovative marketing approaches that are responsive to global market dynamics, they can not only increase product visibility, but also build international consumer loyalty. In addition, collaboration with stakeholders such as the government, creative communities, and global distribution platforms also strengthens the position of local products. This research is expected to serve as a reference for MSMEs, local brand developers, and policy makers in formulating marketing strategies that are relevant, sustainable, and able to elevate local potential to the global level
Penyuluhan Dampak Pernikahan Dini Terhadap Kesehatan Ibu Dan Anak: Perspektif Kebidanan Desman Serius Nazara; Cakrawati R
Sahabat Sosial: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): Sahabat Sosial: Jurnal Pengabdian Masyarakat (Maret)
Publisher : Asosiasi Guru dan Dosen Seluruh Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59585/sosisabdimas.v4i2.1135

Abstract

ABSTRACT Early marriage remains a public health problem in various regions, particularly in developing countries. Adolescent marriage can increase the risk of complications during pregnancy and childbirth, and impact the health of the unborn child. Health workers, particularly midwives, play a crucial role in educating the public about the impacts of early marriage. This study aims to determine the effectiveness of health education on the impact of early marriage on improving the knowledge of adolescent girls. This study used a quantitative method with a pre-experimental design (one group pretest–posttest). The sample consisted of 30 adolescent girls who participated in health education activities. Data were collected using a knowledge questionnaire before and after the education. The results showed an increase in adolescents' knowledge about the impacts of early marriage after the education. This indicates that health education provided by midwives is effective in increasing adolescents' awareness of the risks of early marriage on maternal and child health. Keywords: Early Marriage, Health Education, Maternal and Child Health, Midwifery ABSTRAK Pernikahan dini masih menjadi permasalahan kesehatan masyarakat di berbagai wilayah, khususnya di negara berkembang. Pernikahan pada usia remaja dapat meningkatkan risiko komplikasi kehamilan, persalinan, serta berdampak pada kesehatan bayi yang dilahirkan. Tenaga kesehatan, khususnya bidan, memiliki peran penting dalam memberikan edukasi kepada masyarakat mengenai dampak pernikahan dini. Penelitian ini bertujuan untuk mengetahui efektivitas penyuluhan kesehatan mengenai dampak pernikahan dini terhadap peningkatan pengetahuan remaja putri. Penelitian ini menggunakan metode kuantitatif dengan desain pre-experimental (one group pretest–posttest). Sampel penelitian berjumlah 30 remaja putri yang mengikuti kegiatan penyuluhan kesehatan. Data dikumpulkan menggunakan kuesioner pengetahuan sebelum dan setelah penyuluhan. Hasil penelitian menunjukkan adanya peningkatan pengetahuan remaja mengenai dampak pernikahan dini setelah diberikan penyuluhan. Hal ini menunjukkan bahwa penyuluhan kesehatan oleh tenaga kebidanan efektif dalam meningkatkan kesadaran remaja mengenai risiko pernikahan dini terhadap kesehatan ibu dan anak. Kata Kunci: Pernikahan Dini, Penyuluhan Kesehatan, Kesehatan Ibu Dan Anak, Kebidanan
Implementasi Sistem Manajemen Laboratorium Dalam Mendukung Pelayanan Diagnostik Yang Bermutu, Aman, Dan Efisien Desman Serius Nazara; Rahmat Pannyiwi
Barongko: Jurnal Ilmu Kesehatan Vol. 5 No. 1 (2026): Barongko : Jurna Ilmu Kesehatan (November)
Publisher : Asosiasi Guru dan Dosen Seluruh Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59585/bajik.v5i1.1408

Abstract

Pelayanan laboratorium merupakan salah satu komponen penting dalam sistem pelayanan kesehatan karena sekitar 60–70% keputusan klinis dipengaruhi oleh hasil pemeriksaan laboratorium. Oleh karena itu, penerapan sistem manajemen laboratorium yang efektif menjadi faktor utama dalam menjamin mutu pelayanan diagnostik. Sistem manajemen laboratorium mencakup pengelolaan sumber daya manusia, sarana dan prasarana, peralatan, reagen, keselamatan kerja, pengendalian mutu, dokumentasi, serta sistem informasi laboratorium. Implementasi sistem manajemen laboratorium yang baik mampu meningkatkan akurasi hasil pemeriksaan, mempercepat waktu pelayanan (turnaround time), meminimalkan kesalahan pada tahap pra-analitik, analitik, dan pasca-analitik, serta meningkatkan keselamatan pasien dan petugas laboratorium. Selain itu, penerapan standar mutu seperti ISO 15189 dan pemenuhan indikator mutu laboratorium menjadi dasar dalam meningkatkan kepercayaan pengguna layanan. Artikel ini bertujuan mengkaji implementasi sistem manajemen laboratorium dalam mendukung pelayanan diagnostik yang bermutu, aman, dan efisien melalui telaah berbagai aspek manajemen laboratorium modern.
Co-Authors Cakrawati R Rahmat Pannyiwi