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All Journal Journal Publicuho Priviet Social Sciences Journal Jurnal Ilmu Komunikasi Pattimura Jurnal Entitas Pengabdian Masyarakat Journal of Dialogos
Muhamat Arif Afandi
Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Effectiveness of Government Communication in Delivering Public Policy on Social Media Dwi Siyamsih; Muhamat Arif Afandi; Ihsan Suri
Journal of Dialogos Vol. 2 No. 2 (2025): Journal of Dialogos - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sycdg691

Abstract

This study aims to analyze the effectiveness of government communication in conveying public policies through social media. The method used is a descriptive qualitative approach with data collection techniques in the form of content analysis of official social media accounts of government agencies, in-depth interviews with key informants, and online observation of public involvement. The results of the study indicate that the effectiveness of government communication on social media still varies between agencies, influenced by communication strategies, language styles, and forms of content presentation. Policy messages are often delivered formally and less communicatively, so they are not fully understood by the public. Two-way interaction is also still limited, resulting in low responsiveness to public comments and questions. Supporting factors for communication effectiveness include the professionalism of the management team, consistency of uploads, and the use of attractive visual content. Meanwhile, the obstacles faced include low digital literacy of the apparatus, limited communication budget, and the absence of standard digital communication guidelines. This study recommends the need for a more humanistic and participatory communication approach so that the delivery of public policies can be more effective and impactful.
MODERNISASI SISTEM ADMINISTRASI PERPAJAKAN DALAM MENINGKATKAN KEPATUHAN WAJIB PAJAK HOTEL KOTA KENDARI Sarinah; Rasmin; Muhamat Arif Afandi; Febriansyah
Journal Publicuho Vol. 7 No. 4 (2024): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i4.624

Abstract

This study aims to determine the modernization of the tax administration system in improving the compliance of hotel taxpayers in Kendari City. This research uses a qualitative methodology with a descriptive approach. Data was collected through in-depth interviews, document studies, and observations at the Kendari City Regional Revenue Agency, as well as hotel taxpayers in Kendari City. The results of this study indicate that the modernization of the tax administration system can improve hotel taxpayer compliance in Kendari City. This can be seen from the dimensions of the modernization of the tax administration system that are fulfilled, namely the administrative system has been based on communication and information technology, through the use of technology-based programs and online payments.  Based on the modernization of the administrative system, is quite effective and efficient in increasing taxpayer compliance. The simplicity of using a modernized tax administration system is simple and understandable for taxpayers and can provide benefits for taxpayers in terms of reporting and monitoring taxation.
Monumental memory and identity formation in the Butonese community through the Oputa Yi Koo Monument Muhamat Arif Afandi; Febriansyah Febriansyah
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.488

Abstract

This study investigates the role of the Monument of Sultan Himayatuddin Muhammad Saidi (Oputa Yi Koo) in shaping collective memory and social identity among the Butonese community in Baubau, Southeast Sulawesi, Indonesia. Utilizing a qualitative descriptive approach grounded in Maurice Halbwachs' collective memory theory, this study explores how spatial representation, symbolic design, and everyday social practices interact to produce and sustain collective memory. Data were collected through direct observations, visual documentation, and in-depth interviews with local cultural leaders, government officials, and residents. The findings reveal that the monument serves as a socio-symbolic artifact that revives marginalized historical narratives and provides a platform for communal reflection. It becomes a site where the past is reconstructed through present-day needs, reinforcing group identity, while remaining open to reinterpretation and contestation. While many perceive the monument as a source of pride and cultural revival, divergent interpretations of official narratives and community-based memory highlight the collective remembrance's dynamic, negotiated nature. This study argues that monuments are not merely passive heritage objects, but active discursive spaces that mediate identity formation, historical consciousness, and symbolic politics. This research contributes to broader discussions on cultural memory, spatial politics, and heritage making, offering practical insights for inclusive public space design rooted in local historical consciousness.
Peningkatan Keterampilan Berbicara Melalui Pelatihan Public Speaking Berbasis Praktek Lisa Arifuddin; Astin Astin; Sriwangi Sriwangi; Muhamat Arif Afandi; Alfiansyah Weko Ghandigrahita; Wa Ode Nila Farlin
Jurnal Entitas Pengabdian Masyarakat Vol. 2 No. 2 (2026): AGUSTUS
Publisher : PT Mara Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64465/jepm.v2i2.100

Abstract

Program Kemitraan Masyarakat (PKM) ini bertujuan untuk meningkatkan kemampuan public speaking mahasiswa FISIP Universitas Halu Oleo. Kegiatan ini dilatarbelakangi oleh pentingnya keterampilan berbicara di depan umum dalam mendukung keberhasilan akademik dan profesional mahasiswa, namun masih terdapat kendala berupa rendahnya kepercayaan diri, kurangnya penguasaan teknik komunikasi, serta kesulitan dalam menyesuaikan gaya berbicara dengan audiens. PKM ini bertujuan untuk meningkatkan kemampuan mahasiswa dalam menguasai teknik dasar dan lanjutan public speaking, memahami prinsip komunikasi efektif dan etika berbicara di depan umum, menyesuaikan gaya komunikasi dengan situasi dan audiens, serta mengatasi rasa gugup saat berbicara di depan publik. Metode pelaksanaan kegiatan dilakukan melalui sosialisasi dan pelatihan berbasis praktik yang meliputi penyampaian materi, simulasi, serta latihan langsung berbicara di depan umum. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam aspek kepercayaan diri, penguasaan materi, serta keterampilan menyampaikan pesan secara lebih sistematis dan persuasif. Dengan demikian, pelatihan public speaking berbasis praktik ini efektif dalam meningkatkan keterampilan komunikasi mahasiswa dan dapat dijadikan model pengembangan kompetensi komunikasi di lingkungan perguruan tinggi.
Peningkatan Keterampilan Mahasiswa melalui Pelatihan Video Kreatif Muhamat Arif Afandi; Febriansyah; Trisusilo Raharjo; Muhammad Ismail; Lisa Arifuddin
Jurnal Entitas Pengabdian Masyarakat Vol. 1 No. 2 (2025): DESEMBER
Publisher : PT Mara Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64465/jepm.v1i2.59

Abstract

Perkembangan teknologi digital menuntut mahasiswa memiliki keterampilan dalam produksi konten video dan pemahaman strategi pemasaran digital. Kegiatan pengabdian ini bertujuan meningkatkan kemampuan mahasiswa Ilmu Komunikasi Universitas Halu Oleo melalui sosialisasi dan pelatihan teknik pembuatan video kreatif serta strategi digital marketing. Pelatihan dilaksanakan melalui penyuluhan, demonstrasi video tutorial, praktik langsung, dan diskusi interaktif yang mencakup aspek pra-produksi, teknik pengambilan gambar, proses editing, serta strategi distribusi konten di media sosial. Hasil kegiatan menunjukkan peningkatan signifikan pada kompetensi mahasiswa. Sebelum pelatihan, mayoritas peserta belum mampu mengoptimalkan aplikasi editing video dan belum memahami konsep pemasaran digital secara efektif. Setelah pelatihan, mahasiswa menunjukkan peningkatan kemampuan dalam mengolah video, memilih elemen visual yang sesuai, serta menyesuaikan konten dengan target audiens. Mereka juga memahami strategi publikasi konten untuk meningkatkan jangkauan di media sosial. Meskipun demikian, kendala teknis seperti keterbatasan perangkat dan koneksi internet masih dialami sebagian kecil mahasiswa. Secara keseluruhan, pelatihan ini berhasil meningkatkan literasi digital, kreativitas, dan pemahaman strategis mahasiswa dalam produksi konten.
Coffee Shop Kendari : Produksi Ruang dan Pembentukan Identitas Urban Muhamat Arif Afandi; Febriansyah Febriansyah; Muhammad Rizky
Jurnal Ilmu Komunikasi Pattimura Vol 4 No 2 (2025): Jurnal Ilmu Komunikasi Pattimura
Publisher : Department of Communication Science, University of Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/JIKPvol4iss2pp289-306

Abstract

Meskipun fenomena maraknya coffee shop merepresentasikan perubahan sosial dan kultural masyarakat urban, studi yang menyoroti fungsi komunikasi dan makna sosial ruang coffee shop sebagai ruang publik urban di kota menengah seperti Kendari masih sangat terbatas. Penelitian ini mengeksplorasi kemunculan coffee shop di Kota Kendari, Indonesia, sebagai ruang publik hibrid yang mencerminkan transformasi kehidupan sosial dan kultural masyarakat urban. Dengan menggunakan pendekatan etnografi komunikasi, penelitian ini menelaah praktik interaksi, makna simbolik, dan ekspresi performatif yang berlangsung di tiga coffee shop utama, yaitu Sinar Heritage, Rumah Hagia, Lokka. Hasil penelitian menunjukkan bahwa coffee shop tidak hanya berfungsi sebagai ruang konsumsi ekonomi, tetapi juga sebagai arena negosiasi makna, produksi simbol, dan pertunjukan gaya hidup. Dengan mengintegrasikan konsep ruang publik Habermas, teori produksi ruang Lefebvre, perspektif dramaturgi Goffman, dan gagasan konsumsi simbolik Featherstone, penelitian ini mengungkap bagaimana identitas lokal dan modernitas global saling beririsan dalam praktik komunikasi sehari-hari. Coffee shop di Kendari berperan sebagai simpul budaya tempat mediasi digital, konsumsi estetis, dan interaksi sosial yang membentuk rasa kebersamaan urban serta memperkuat kohesi komunitas kreatif. Secara konseptual, penelitian ini memperkaya pemahaman mengenai ruang publik dan komunikasi performatif dalam konteks budaya urban Indonesia yang terus berkembang.
Co-Authors Alfiansyah Weko Ghandigrahita Astin Astin Dwi Siyamsih Febriansyah Febriansyah Febriansyah Febriansyah Febriansyah Ihsan Suri Lisa Arifuddin Muhammad Ismail Muhammad Rizky Rasmin Sarinah Sarinah Sriwangi Sriwangi Trisusilo Raharjo Wa Ode Nila Farlin