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Effectiveness of Government Communication in Delivering Public Policy on Social Media Dwi Siyamsih; Muhamat Arif Afandi; Ihsan Suri
Journal of Dialogos Vol. 2 No. 2 (2025): Journal of Dialogos - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sycdg691

Abstract

This study aims to analyze the effectiveness of government communication in conveying public policies through social media. The method used is a descriptive qualitative approach with data collection techniques in the form of content analysis of official social media accounts of government agencies, in-depth interviews with key informants, and online observation of public involvement. The results of the study indicate that the effectiveness of government communication on social media still varies between agencies, influenced by communication strategies, language styles, and forms of content presentation. Policy messages are often delivered formally and less communicatively, so they are not fully understood by the public. Two-way interaction is also still limited, resulting in low responsiveness to public comments and questions. Supporting factors for communication effectiveness include the professionalism of the management team, consistency of uploads, and the use of attractive visual content. Meanwhile, the obstacles faced include low digital literacy of the apparatus, limited communication budget, and the absence of standard digital communication guidelines. This study recommends the need for a more humanistic and participatory communication approach so that the delivery of public policies can be more effective and impactful.
MODERNISASI SISTEM ADMINISTRASI PERPAJAKAN DALAM MENINGKATKAN KEPATUHAN WAJIB PAJAK HOTEL KOTA KENDARI Sarinah; Rasmin; Muhamat Arif Afandi; Febriansyah
Journal Publicuho Vol. 7 No. 4 (2024): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i4.624

Abstract

This study aims to determine the modernization of the tax administration system in improving the compliance of hotel taxpayers in Kendari City. This research uses a qualitative methodology with a descriptive approach. Data was collected through in-depth interviews, document studies, and observations at the Kendari City Regional Revenue Agency, as well as hotel taxpayers in Kendari City. The results of this study indicate that the modernization of the tax administration system can improve hotel taxpayer compliance in Kendari City. This can be seen from the dimensions of the modernization of the tax administration system that are fulfilled, namely the administrative system has been based on communication and information technology, through the use of technology-based programs and online payments.  Based on the modernization of the administrative system, is quite effective and efficient in increasing taxpayer compliance. The simplicity of using a modernized tax administration system is simple and understandable for taxpayers and can provide benefits for taxpayers in terms of reporting and monitoring taxation.