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All Journal Journal of Dialogos
Nurjanah Nurjanah
Universitas Pancasakti Tegal
Languange, Linguistic, Communication & Media

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Green Communication in Environmental Campaigns: A Study of Commercial Brand Strategies for Millennials and Gen Z Nurjanah Nurjanah; Firayani Firayani; Olivia Tahalele
Journal of Dialogos Vol. 2 No. 3 (2025): Journal of Dialogos-AUGUST
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/njc7y026

Abstract

This study aims to analyze the green communication strategies used by commercial brands in environmental campaigns and evaluate how Millennials and Gen Z respond to these messages. The research method uses a descriptive qualitative approach with content analysis of digital campaigns of several commercial brands and in-depth interviews with respondents from Millennials and Gen Z. The results show that green communication strategies that emphasize sustainability storytelling, transparency, and interactive participation on social media are more effective in building engagement and loyalty of young consumers. Millennials tend to value long-term brand consistency on environmental issues, while Gen Z demands more instant transparency and direct interaction. This study confirms that message authenticity is a determining factor in the success of environmental campaigns as well as strategic differentiation in building a sustainable brand image.
Transformation of Learning Leadership in the Digital Era: A Qualitative Analysis Based on Literature Studies on Adaptive Educational Management Models Nurjanah Nurjanah
Journal of Dialogos Vol. 2 No. 4 (2025): Journal of Dialogos-NOVEMBER
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k2vs8p48

Abstract

This study aims to analyze the transformation of learning leadership in the digital era through a qualitative literature review to identify the characteristics of adaptive educational management models. Technological dynamics require educational leaders to possess digital literacy capacity, strategic sensitivity to change, and the ability to integrate digital tools into managerial and pedagogical processes. The literature review indicates that transformational and distributive leadership models offer a strong conceptual foundation for creating a culture of innovation, collaboration, and evidence-based decision-making. The analysis also found that the success of digital transformation is influenced by organizational readiness, policy structures, and the quality of professional relationships between stakeholders. Institutions that are able to adapt effectively demonstrate a pattern of continuous capacity development, are responsive to technological risks, and consistently balance technical and ethical aspects. The synthesis of various findings shows that adaptive learning leadership focuses not only on technological mastery but also on the ability to create a flexible, collaborative, and quality-oriented educational ecosystem. The results of this study emphasize the importance of educational leaders who are visionary, innovative, and able to guide institutions through digital change in a directed and sustainable manner, so that educational management remains relevant and competitive in the modern era
Co-Authors Firayani Firayani Olivia Tahalele