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Peran Media Sosial Bagi Humas Pemerintah Herzi Rahmatia Maulvi; Edwin Rizal; Elnovani Lusiana
Jurnal Komunikasi Vol. 14 No. 1 (2023): Maret 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i1.11852

Abstract

Media sosial hadir dan mengubah cara praktisi humas pemerintah untuk berkomunikasi dalam mencapai tujuan-tujuan lembaganya. Merupakan tugas dari humas lembaga pemerintah untuk dapat berkomunikasi, mendengar opini masyarakat, membangun citra yang baik serta mengelola reputasi pemerintah di mata publik. Maka, media sosial hadir dengan segala kemudahan dalam mencapai tujuan tersebut. Artikel ini membahas peran media sosial sebagai alat pelayanan publik dan alat manajemen krisis pemerintah. Ditulis dengan analisis studi literatur dari berbagai sumber. Kesimpulan yang dapat ditarik dari studi ini yakni bahwa media sosial telah digunakan berbagai instansi pemerintah untuk memudahkan pelayanan publik dan manajemen krisis karena kecepatan distribusi informasi, transparansi, mudahnya komunikasi dua arah, media dokumentasi dan sarana networking antar instansi berbeda
Disaster Education and Social Media Use Influence Disaster Preparedness in Coastal Communities Falih Ijlal Septian; Edwin Rizal; Ute Lies Siti Khadijah; Rully Khairul Anwar
Khazanah Sosial Vol. 6 No. 3 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i3.37816

Abstract

This study aims to examine the impact of disaster education and social media usage on disaster preparedness in coastal communities, focusing on Masawah Village in the Cimerak District, Pangandaran Regency. The research was conducted using a quantitative survey method with data collected from a sample of 100 respondents selected through probability sampling with a cluster sampling approach. Data were analysed using Partial Least Squares (PLS) with SmartPLS 3.0 software. The findings reveal that both disaster education and social media usage significantly influence individual intentions and actual disaster preparedness. Additionally, the mediating role of intention is identified, highlighting its importance in linking disaster education and social media usage to preparedness. These results suggest that disaster education should incorporate practical training and community participation, while social media campaigns should leverage popular platforms like WhatsApp and TikTok to engage wider audiences effectively. This study contributes to the literature by integrating the Theory of Planned Behavior (TPB) to explore the mediating effects of intention in disaster preparedness. It offers practical implications for policymakers and disaster management organisations to enhance community readiness. The originality of this research lies in its focus on a coastal community and its use of TPB as a theoretical framework, addressing gaps in previous studies that have not thoroughly investigated the role of social media in disaster preparedness.