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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Manajemen, Bisnis dan Kewirausahaan
Muhammad Stiadi
Universitas Sembilanbelas November Kolaka
Decision Sciences, Operations Research & Management Other

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The Effect of E-Service Quality, E-Trust, and Ease of use on E-Satisfaction on the JKN Mobile Application : Study on JKN Mobile Application Users in Kolaka Regency Sahra Amanda Putri; Andry Stepahnie Titing; Muhammad Stiadi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5468

Abstract

This study investigates the influence of E-Service Quality, E-Trust, and Ease of Use on E-Satisfaction among users of the Mobile JKN application in Kolaka Regency. Employing a quantitative method, data were collected through structured questionnaires distributed to 150 purposively selected respondents. The analysis was conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) technique via SmartPLS 4.0. The results reveal that all three independent variables significantly affect E-Satisfaction, with Ease of Use having the most substantial influence, followed by E-Service Quality and E-Trust. The measurement model demonstrates strong reliability and validity through AVE, composite reliability, and Cronbach’s Alpha values that meet recommended thresholds. The structural model explains 54% of the variance in E-Satisfaction, indicating a moderate predictive capability. These findings emphasize the importance of usability, trust, and digital service performance in enhancing user satisfaction with public health service applications. The study provides practical implications for developers and policymakers in improving the functionality and trustworthiness of digital platforms, particularly in the public health sector.
PENGARUH WORD OF MOUTH DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE GLAD2GLOW DI KAPUPATEN KOLAKA Sania Sania; Muhammad Stiadi; Agus Zulbay
Jurnal Daya Saing Vol. 12 No. 2 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i2.2871

Abstract

This study aims to determine the effect of word of mouth and influencer marketing on purchasing decisions of Glad2Glow skincare products in Kolaka Regency. The research method used is a quantitative approach with Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The population in this study consists of people in Kolaka Regency, with a sample of 120 respondents selected using purposive sampling technique. Data were collected through questionnaires. The results show that word of mouth has a positive and significant effect on purchasing decisions. This indicates that recommendations, shared experiences, and communication among consumers play an important role in influencing purchasing decisions. In addition, influencer marketing also has a positive and significant effect on purchasing decisions, meaning that influencers’ credibility, attractiveness, and ability to deliver information can influence consumers in choosing products. Simultaneously, both variables contribute significantly to purchasing decisions. Therefore, it can be concluded that word of mouth and influencer marketing are important factors in increasing consumer purchasing decisions toward Glad2Glow skincare products in Kolaka Regency..
Co-Authors Agus Zul Bay Andry Stepahnie Titing Sahra Amanda Putri Sania Sania