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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Vastuwidya Jurnal Manajemen, Bisnis dan Kewirausahaan
Hardinalis Kobal
Universitas Tamansiswa Padang
Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Leveraging Social Media Engagement for Business Growth: Insights into Brand Awareness and Customer Loyalty in Human Resource Management Hardinalis Kobal
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5975

Abstract

This research explores the effects of digital marketing strategy, pricing, and product quality on the sales performance of Rendang Cipuik GG, a traditional culinary SME based in Lima Puluh Kota Regency, Indonesia. Employing a quantitative explanatory approach, data were gathered from 100 consumers using structured questionnaires and analyzed through multiple regression alongside SEM-PLS techniques. The analysis demonstrates that digital marketing and product quality exert significant positive influences on sales performance, whereas pricing shows no substantial effect. Nonetheless, the joint analysis reveals that all three variables, when considered simultaneously, contribute to shaping sales outcomes.The findings emphasize that in heritage-based culinary industries, consumers are more inclined to value authenticity, taste consistency, and overall product excellence rather than price competitiveness. This result highlights the pivotal role of digital transformation for SMEs, particularly in leveraging online platforms to expand market reach and strengthen brand presence. By maintaining high-quality standards while embracing digital channels, SMEs can sustain competitiveness and secure consumer loyalty in an increasingly digital economy. From a theoretical standpoint, this study enriches the existing body of SME marketing literature by presenting a comprehensive model that integrates digital marketing, pricing, and product quality into one framework. It adds empirical evidence supporting the primacy of non-price factors in shaping sales dynamics within traditional food businesses. Practically, the research offers actionable insights for SME owners and managers: prioritizing investment in digital marketing initiatives and ensuring consistent product quality should be the cornerstone of competitive strategies. Ultimately, the study illustrates that heritage-based SMEs must align tradition with innovation to remain sustainable and profitable in the digital era.
The Influence Of Education Level, Work Motivation, And Work Discipline On Employee Performance Nurlina Nurlina; Hardinalis Kobal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10296

Abstract

The study explores how much influence the Level of Education, Work Motivation, and Work Discipline have on the performance of PT KSP Makmur Mandiri Employees. The research method is quantitative descriptive. The sampling technique uses a total sampling of 128 people. Data sources are secondary data and primary data. The analysis method uses multiple Linear Regression, t-test, F-test, and Determination Coefficient test with the help of SPSS V.26.0. From the results of data processing, multiple linear regression is obtained Y = 16,835 + 0.285X1 + 0.160X2 + 0.138X3 +e. The results of the t-test for Education Level (X1) are t-count > t-table (3,063 > 1.660) and the value (sig = 0.003 < 0.05), so Ho is rejected and H1 is accepted. The t value of the Work Motivation variable (X2) is tcount>ttable (2,460>1,660) and the value (sig = 0.015<0.05), so Ho is rejected and H2 is accepted. The t count value of the work discipline variable is tcount>ttable (3,323>1,660) and the value (sig = 0.001<0.05), so Ho is rejected and H3 is accepted. The F test results obtained Fcount>Ftable, (27,467>2,305, with a significance value of 0.000 (p<0.05), so Ho is rejected and H4 is accepted. The results of the determination coefficient show an Adjusted R Square (R2) value of 0.385, meaning that 35.5% of the independent variable can explain the dependent variable, the remaining 65.5% is explained by other variables not discussed in this study.
Pengaruh Kualitas Pelayanan Dan Suasana Toko Terhadap Repurchase Intention Pada Coffee Solok Radjo Alahan Panjang Trio Candra Yoga Yoga; Rahmat Hidayat; Hardinalis Kobal
Jurnal Ilmiah Vastuwidya Vol. 9 No. 1 (2026): JURNAL ILMIAH VASTUWIDYA VOL 9 NO 1
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/vastuwidya.v9i1.483

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan suasana toko terhadap repurchase intention pada pelanggan Coffee Solok Radjo Alahan Panjang. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif. Data primer dikumpulkan melalui kuesioner kepada 150 responden, sedangkan data sekunder diperoleh dari studi literatur dan laporan tahunan industri kopi. Analisis data dilakukan dengan Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap repurchase intention, sementara suasana toko tidak menunjukkan pengaruh signifikan terhadap repurchase intention. Temuan ini memberikan implikasi penting bagi pengelola Coffee Solok Radjo Alahan Panjang dalam meningkatkan kualitas pelayanan untuk mendorong minat beli ulang pelanggan.
Co-Authors Nurlina Nurlina Rahmat Hidayat Trio Candra Yoga Yoga