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All Journal GANESHA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia Optimal: Jurnal Ekonomi dan Manajemen
Widiyanti Widiyanti
Universitas Semarang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implementasi SWOT dalam Meningkatkan Daya Saing pada UMKM Perdana Semarang Widiyanti Widiyanti; Ratna Tunjungsari; Agung Budiartono; Agus Prasetyo
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 3 (2025): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i3.5912

Abstract

Mapping a business using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is not only essential as an initial step before starting a business but also crucial when developing an existing business to ensure its sustainability. MSMEs operating in a competitive market must be able to adapt and respond to market and technological changes. This study was conducted through mentoring and training for MSMEs in Perdana Semarang on implementing SWOT analysis to enhance their competitiveness. The activity aims to provide an understanding of the importance of SWOT analysis for MSMEs and to teach how to map a SWOT matrix for their business. In practice, participants were involved in identifying relevant strengths, weaknesses, opportunities, and threats, analyzing these factors, and mapping appropriate strategies. The implementation of adaptation to changes was done by developing products and services, innovating better than competitors, creatively seeking capital, expanding business networks, and gaining support from various parties. SWOT analysis serves as a method to identify and analyze internal and external factors affecting a business, helping businesses prepare for uncertain market conditions.
TANTANGAN DAN SOLUSI BISNIS PADA KOMUNITAS UMKM TLOGOMULYO DI ERA DIGITAL Widiyanti Widiyanti; Ratna Tunjungsari; Agung Budiartono; Agus Prasetyo
GANESHA: Jurnal Pengabdian Masyarakat Vol 6 No 2 (2026): Juli 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v6i2.6236

Abstract

Dalam konteks bisnis, komunitas dan jaringan dapat membantu para pelaku usaha meningkatkan kesempatan bisnis, mengakses sumber daya dan informasi, membangun reputasi dan kredibilitas, meningkatkan kemampuan dan pengetahuan, mengembangkan hubungan dan kerjasama yang saling menguntungkan. Metode pengabdian kepada masyarakat ini dilakukan dengan memberikan pendampingan, diskusi, dan edukasi tentang pentingnya melakukan langkah-langkah efektif menghadapi tantangan dan memiliki alternatif solusi yang tepat dalam rangka menyikapi era digitalisasi bisnis untuk meningkatkan daya saing pada komunitas UMKM di RW.10 kelurahan Tlogomulyo. Pengabdian kepada masyarakat (PkM) yang akan dilakukan ini bertujuan untuk mendampingi mitra komunitas UMKM memaknai Era digitalisasi bisnis yang notabene merupakan periode di mana teknologi digital telah menjadi dominan dalam kehidupan manusia, mengubah cara kita berinteraksi, bekerja, dan berkomunikasi secara mendasar dengan pandangan modern untuk dimaksimalkan dalam mengembangkan usaha karena digitalisasi bisnis merupakan proses transformasi bisnis dari konvensional menjadi digital, yang meliputi berbagai aspek bisnis seperti proses transaksi dan penerapan system dalam menjalankan bisnis tentunya sangat diperlukan berbagai upaya untuk mampu beradpatasi dengan ketidakpastian dan perubahan.
Implementasi Tertib Pencatatan dan Disiplin Keuangan pada UMKM Masakan Jepang Tomodachi Sushi Kelurahan Tlogomulyo Semarang Widiyanti Widiyanti; Linda Novasari
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5931

Abstract

UMKM sector is currently the leading sector of the government. UMKM as contributors to the National Gross Domestic Product (GDP) have an important role in Indonesia's economic recovery. Home Industry or home-based business is one of the alternatives that many people do today, considering that with a touch of technology there are many opportunities that can be used to adapt to changes that occur. The research method uses qualitative methods with a phenomenological approach. The research informants used were home business owners of Japanese cuisine Tomodachi Sushi as the object of research. Data collection was carried out on observation (participant observation), in-depth interviews (in-depth interviews) and documentation. Data analysis is data reduction, data display and conclusion drawing/verification. Test the credibility of the data by triangulation and member check. Finance can be likened to a mirror of the condition of the business being run, financial records require self-discipline to maintain the accuracy of the books. The separation between personal finances to meet daily needs with business capital needs has been carried out although it has not been consistently sustainable, incidentally because of the limited working capital owned and because of the existence of other businesses that are all still being carried out simultaneously. Bookkeeping is done through a practical recording method using the BukuKas application on a smart phone and checks are carried out periodically every 2 (two) weeks considering the importance of knowing cash flow about how financial flows occur, where the source of income is obtained, what costs are incurred, how much total business turnover and how much profit/loss value is obtained.
Co-Authors Agung Budiartono Agus Prasetyo Linda Novasari Ratna Tunjungsari