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Transformasi Digital UMKM: Pengembangan Marketplace BANGKIT (Belanja UMKM Kreatif, Inovatif, dan Komplit) untuk Ekspansi Penjualan Produk Lokal UMKM Kabupaten Subang Rahmat Irsyada; Lani Nurlani; Abd Rachman Mildan; Arnov Abdillah Rahman; Rachmad Augy; Nita Cahyani
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 3 (2025): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i3.6021

Abstract

Limitations in the adoption of digital technology are a major challenge for Micro, Small, and Medium Enterprises (MSMEs) in Subang Regency, which is reflected in the still-manual production process, conventional business management, and limited marketing reach on a local scale. On the other hand, the general public also faces low digital literacy which hinders participation in the modern economy. This community service program aims to address these problems through the design and development of an integrated marketplace platform called BANGKIT (Creative, Innovative, and Complete MSME Shopping). The program implementation method uses a participatory approach that includes three main stages: (1) development of the marketplace platform as a digital showcase for local products; (2) intensive training and mentoring for MSME actors regarding online store management, product photography, and digital marketing strategies; and (3) facilitation of the onboarding process for MSME products into the platform. The results of this activity are the realization of a functional digital economic ecosystem, increased capacity and empowerment of MSME partners, and expanded market reach for local products. This program not only provides concrete solutions for MSMEs, but also supports the achievement of the Key Performance Indicators (KPI) of higher education through the active involvement of lecturers and students in providing direct benefits to the community. Program outputs are disseminated through publications in community service journals, mass media, activity videos, poster works and reports on increasing the level of partner empowerment: management aspects.
Reactualization of Al-Ghazali’s Ethics: Internalizing the Values of Ayyuhal Walad in the Era of Digital Disruption Among Generation Z Abd Rachman Mildan; Abdul Azis
Edusoshum : Journal of Islamic Education and Social Humanities Vol. 6 No. 1 (2026)
Publisher : Ikatan Cendikiawan Ilmu Pendidikan Islam (ICIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52366/edusoshum.v6i1.350

Abstract

For Generation Z, the boundless digital space often becomes a place devoid of civility, marked by the prevalence of hate speech, a loss of respect for scholarly authority, and an instant-gratification mentality that erodes perseverance. This study aims to reinterpret Imam Al-Ghazali’s ethics as presented in the book Ayyuhal Walad as a means of strengthening the character of Generation Z in the face of the moral crisis caused by digital disruption.  This research uses a qualitative method with a library research approach. The library research used to collect data, analyze, and draw conclusions regarding the reinterpretation of the value of adab in the book Ayyuhal Walad from Imam Al-Ghazali’s, based on journals and previous studies. The research findings indicate that the internalization of values in Imam Al-Ghazali’s Ayyuhal Walad among Generation Z in the era of digital disruption encompasses five key findings: the characteristics of Generation Z in the era of digital disruption; psychosocial profiles and mental health vulnerabilities; the identification of digital pathologies; the mapping of values and resolutions; and a model of internalization mechanisms. At its culmination, the success of the reactivation of Ayyuhal Walad culminates in the restoration of the essential function of the intellect of Generation Z; freeing them from the subjugation of artificial algorithms, and guiding them back to fully submit under the completeness of Sharia and Haqiqat, so that they are ready to face the future as digital subjects with integrity, noble manners, and high spiritual awareness.