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Transformasi Digital UMKM: Pengembangan Marketplace BANGKIT (Belanja UMKM Kreatif, Inovatif, dan Komplit) untuk Ekspansi Penjualan Produk Lokal UMKM Kabupaten Subang Rahmat Irsyada; Lani Nurlani; Abd Rachman Mildan; Arnov Abdillah Rahman; Rachmad Augy; Nita Cahyani
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 3 (2025): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i3.6021

Abstract

Limitations in the adoption of digital technology are a major challenge for Micro, Small, and Medium Enterprises (MSMEs) in Subang Regency, which is reflected in the still-manual production process, conventional business management, and limited marketing reach on a local scale. On the other hand, the general public also faces low digital literacy which hinders participation in the modern economy. This community service program aims to address these problems through the design and development of an integrated marketplace platform called BANGKIT (Creative, Innovative, and Complete MSME Shopping). The program implementation method uses a participatory approach that includes three main stages: (1) development of the marketplace platform as a digital showcase for local products; (2) intensive training and mentoring for MSME actors regarding online store management, product photography, and digital marketing strategies; and (3) facilitation of the onboarding process for MSME products into the platform. The results of this activity are the realization of a functional digital economic ecosystem, increased capacity and empowerment of MSME partners, and expanded market reach for local products. This program not only provides concrete solutions for MSMEs, but also supports the achievement of the Key Performance Indicators (KPI) of higher education through the active involvement of lecturers and students in providing direct benefits to the community. Program outputs are disseminated through publications in community service journals, mass media, activity videos, poster works and reports on increasing the level of partner empowerment: management aspects.
Pembuatan Sistem Informasi Pemesanan Toko Bunga Dan Buket (Florist) Berbasis Website Nashalu Aprilianti; Rachmad Augy; Dwi Vernanda
Jurnal Sistem Informasi dan Aplikasi (JSIA) Vol 4 No 1 (2026): Maret: Sistem Informasi
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52958/jsia.v4i1.12394

Abstract

Along with today's developments, especially generation Z who like to give gifts in the form of flower bouquets and so on, making the sale of flower bouquets experience significant development along with technological advances. To support this business, we design and build a website-based flower bouquet sales application. Users of this website-based application allow users to view the collection of bouquets and flowers available in the application, choose the collection of flower bouquets and the type of bouquet they want, and can make purchases online. Flower bouquets can also be customized to the customer's preferences and desires. The system development method used in designing or creating the web uses the agile deveploment method because the development process is carried out gradually and can adapt to changing user needs. The results of creating an information system are expected to be beneficial to owners, including managing customer data in an easier and more efficient way, data storage can save space, making it easier to search for data during data repair and recap, order status monitoring, and sales reports.