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Digitalisasi UMKM melalui Pemetaan Lokasi di Google Maps: Upaya Peningkatan Aksesibilitas Pasar dalam Program KKN di Desa Timbang Lawan, Dusun VIII Fanny Himla Rizqya Pasaribu; Siti Hansyah Dewi Zai; Putri Zahra; Alfarizki Jaelani; Ilka Zulfria; Nurbaiti Nurbaiti
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 3 (2024): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i3.6300

Abstract

The Community Service Program (KKN) in Timbang Lawan Village, Hamlet VIII, focused on the digitalization of Micro, Small, and Medium Enterprises (MSMEs) by emphasizing business location mapping through the Google Maps platform. This program was motivated by the low market visibility and accessibility experienced by village MSMEs, primarily due to limitations in utilizing digital technology as a means of promotion and marketing. Through a series of intensive mentoring, the KKN team conducted outreach, training on the use of digital devices, and technical guidance in the process of creating and managing business location points on Google Maps. The implementation of this program not only helped MSMEs obtain easily accessible digital identities but also expanded their marketing reach by increasing the ease of consumers in finding business locations. Based on monitoring results, a significant increase in the level of digital visibility of several MSMEs was seen, as well as an increase in the number of consumer visits to registered business locations. In addition, MSMEs demonstrated increased understanding and independence in utilizing digital technology for their business development. This digitalization program through location mapping is expected to be the first step in encouraging sustainable digital transformation of village MSMEs, strengthening local competitiveness, and supporting more inclusive community economic growth.
Behind the Pork Sales Conflict: Intersection of Interests, Economic, and Public Policy in Medan City Putri Zahra; Fitriani Fitriani
Al-Adyan: Journal of Religious Studies Vol 7, No 1 (2026)
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/al-adyan.v7i1.14615

Abstract

The conflict over pork sales in Medan represents a socio-religious issue that has emerged within a multicultural society as a result of the convergence of religious, economic, spatial planning, and public policy interests. This study aims to analyze the conflict resolution process in the pork sales case in Medan from the perspective of Johan Galtung by examining the elements of contradiction, attitude, and behavior, as well as the conflict resolution efforts undertaken by the stakeholders involved. This research employed a descriptive qualitative approach. Data were collected through semi-structured interviews with four key informants: the Chairperson of the Indonesian Ulema Council (MUI) of Medan, the Chairperson of the North Sumatra Regional Board of the Indonesian Christian Youth Movement (GAMKI), the Chairperson of the Medan Branch of GAMKI, and a representative of the Interfaith Harmony Forum (FKUB) of Medan. Data were analyzed using the interactive model developed by Miles, Huberman, and Saldaña. The findings reveal that the conflict over pork sales was not solely driven by religious differences but also by competing interests related to economic activities, spatial planning, and government policies. From Johan Galtung's perspective, the conflict evolved through the interrelated dimensions of contradiction, attitude, and behavior. Conflict resolution was pursued through dialogue, mediation, interfaith communication, and collaboration among the government, religious leaders, civil society organizations, and the Interfaith Harmony Forum (FKUB). Nevertheless, the implementation of several agreements concerning the regulation of pork sales locations and policy certainty has yet to be fully realized. Therefore, strengthening communication, ensuring policy consistency, and fostering collaboration among stakeholders are essential prerequisites for achieving sustainable peace in a multicultural society. Konflik penjualan daging babi di Kota Medan merupakan salah satu persoalan sosial-keagamaan yang muncul di tengah masyarakat multikultural akibat pertemuan kepentingan keagamaan, ekonomi, penataan ruang, dan kebijakan pemerintah. Penelitian ini bertujuan menganalisis resolusi konflik atas kasus penjualan daging babi di Kota Medan menggunakan perspektif Johan Galtung dengan mengkaji unsur contradiction, attitude, behavior, serta upaya penyelesaian konflik yang dilakukan oleh para pihak. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data diperoleh melalui wawancara semi-terstruktur terhadap empat informan yang terdiri atas Ketua Majelis Ulama Indonesia (MUI) Kota Medan, Ketua DPD Gerakan Angkatan Muda Kristen Indonesia (GAMKI) Sumatera Utara, Ketua DPC GAMKI Kota Medan, dan Pengurus Forum Kerukunan Umat Beragama (FKUB) Kota Medan. Analisis data dilakukan menggunakan model interaktif Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa konflik penjualan daging babi tidak semata-mata dipengaruhi oleh perbedaan keyakinan, tetapi juga oleh pertentangan kepentingan terkait aktivitas ekonomi, penataan ruang, serta kebijakan pemerintah. Berdasarkan perspektif Johan Galtung, konflik berkembang melalui keterkaitan unsur contradiction, attitude, dan behavior. Penyelesaian konflik dilakukan melalui dialog, mediasi, komunikasi lintas agama, serta kolaborasi antara pemerintah, tokoh agama, organisasi kemasyarakatan, dan FKUB. Namun, implementasi sejumlah kesepakatan mengenai penataan lokasi penjualan dan kepastian kebijakan masih belum terlaksana secara optimal. Oleh karena itu, penguatan komunikasi, konsistensi kebijakan, dan kolaborasi antarpemangku kepentingan menjadi prasyarat penting dalam mewujudkan perdamaian yang berkelanjutan di tengah masyarakat multikultural.