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All Journal Value Added: Majalah Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Indonesia
Ridho Feriyanly
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implementasi Program KKN untuk Peningkatan Visibilitas UMKM Desa Tanah Merah Kabupaten Serdang Bedagai melalui Google Maps Ridho Feriyanly; Siska Safitri; Devi Tri Saputri Manik; Zainarti Zainarti
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6438

Abstract

The Community Service Program (KKN) in Tanah Merah Village, Serdang Bedagai Regency, aims to enhance the visibility of Micro, Small, and Medium Enterprises (MSMEs) by utilizing Google Maps as a digital promotional tool. In this village, many MSMEs face challenges due to low digital literacy, which hinders their ability to leverage technology for marketing their products. Through the KKN program, students conducted surveys, initial socialization, and hands-on training on using Google Maps and Google Business Profile for MSME owners. The results show that MSME owners gained a better understanding of digital marketing, especially in using Google Maps. They experienced significant benefits from the easy access it provided for consumers to find their business locations, leading to an increase in customers. Additionally, using Google Business Profile helped boost their credibility among consumers. This KKN program plays a crucial role in empowering MSMEs to adapt to digital technology, expand their market reach, and enhance their business competitiveness. With this support, MSMEs in Tanah Merah Village are now capable of managing their business profiles independently and are better prepared to face the challenges of an increasingly digital market.
The Influence of Investment Knowledge and Risk Tolerance on Stock Investment Interest among Generation Z (A Case Study of FEBI UINSU Students) Ridho Feriyanly; Fitri Hayati; Aqwa Naser Daulay
Value Added : Majalah Ekonomi dan Bisnis Vol 22, No 1 (2026): Value Added : Majalah Ekonomi dan Bisnis (April period)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v22i1.20930

Abstract

This study aims to analyze the effect of investment knowledge and risk tolerance on stock investment interest among students of the Faculty of Islamic Economics and Business at Universitas Islam Negeri Sumatera Utara who belong to Generation Z in the 2024/2025 academic year. The research uses an associative quantitative approach through a survey of 100 respondents determined using the Slovin formula from a population of 4,553 active students. Data were collected through a Likert scale questionnaire from 1 to 5 and analyzed using multiple linear regression with the help of SPSS version 27. The results indicate that investment knowledge and risk tolerance have a positive and significant effect on stock investment interest both partially and simultaneously. The findings indicate that students’ knowledge of the concepts of risk and return makes them more prepared to face stock price fluctuations. When students have knowledge about risk and potential returns and feel comfortable with stock price movements, their interest in stock investment reflected in the intention to increase stock investment in the future tends to be stronger
Co-Authors Aqwa Naser Daulay Devi Tri Saputri Manik Fitri Hayati Siska Safitri Zainarti Zainarti