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All Journal International Journal of Management Science and Application Jurnal Pengabdian Masyarakat Sultan Indonesia
Rodhiah Rodhiah
Faculty of Economics & Business, Universitas Tarumanagara, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Relation of T-Shirt Product Digital Marketing Model, Social Media Use, And Consumer Background Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.366

Abstract

Due to its adherence to international trends, fashion is developing at a quick pace these days.  One of them is the t-shirt, which, to stay up with technological changes, is now sold through digital media like online stores.  To maximize earnings, it is crucial to establish a digital marketing strategy that suits customer preferences.  Thus, this study seeks to ascertain that consumer background positively influences social media usage by customers and that social media usage positively influences the digital marketing model of t-shirt items.  The population of students attending private universities in West Jakarta is the focus of this study. Purposive sampling is the method used to select the sample for the study.  A Google Form questionnaire was used to collect data, and 100 respondents were chosen as the sample size.  SEM analysis using Smart PLS was the data analysis method employed.  The findings of the study demonstrate that managerial skill significantly and favourably affects financial performance. Financial performance is positively and significantly impacted by operational capability. Although it is not statistically significant, sustainability strategy favourably moderates the association between managerial skill and financial performance.  The relationship between financial performance and operational capabilities is strongly and negatively moderated by sustainability strategy.
The Relationship Between Entrepreneurship, Entrepreneur Background, and Future Market Anticipation Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.386

Abstract

The rapid and competitive development of entrepreneurship demands that entrepreneurs become more creative and innovative in creating or designing their products and services to meet the increasingly diverse needs of society. To enhance the entrepreneurial spirit in business, market anticipation for the future is necessary so that the products produced can compete with other competitors and generate profits. The purpose of this research is to understand the relationship between entrepreneurship, the background of entrepreneurs, and future market anticipation. This research uses a sample, employing a purposive sampling technique. Data were collected through the distribution of questionnaires to respondents located in Tangerang who are members of the sample. This data analysis technique uses SEM with Smart PLS. The research results show entrepreneurship has a positive and significant impact on future market anticipation. Entrepreneurial background has a positive and significant impact on future market anticipation. Entrepreneurial background has an insignificant impact on entrepreneurship.
The Effect of Product Quality, Product Price, Electronic Word of Mouth, and Brand Image on Purchase Decisions Stevie Stevie; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.412

Abstract

In a highly competitive automotive market like Jakarta, consumer purchasing decisions are influenced by various factors, including product quality, price, electronic word of mouth (e-WOM), and brand image. However, previous research has focused more on everyday consumer products, while studies on high-value products like motorcycles are still limited. This research aims to analyze the influence of product quality, price, e-WOM, and brand image on decisions to purchase Honda motorcycles in Jakarta. The research method used is a quantitative approach with a purposive sampling technique applied to 120 respondents. Data were analyzed using Partial Least Squares (SmartPLS)-based Structural Equation Modeling (SEM). The research results indicate that product quality, price, and e-WOM do not significantly influence purchase decisions, while brand image has a positive and significant effect. This finding confirms that brand image is a dominant factor in driving consumer purchasing decisions for automotive products. The implication of this research is the need for a marketing strategy that focuses on strengthening brand image through consistent brand communication, improved after-sales service, and product innovation to reinforce consumer perception.
Pelatihan Membangun Keunggulan Kompetitif Berkelanjutan Rodhiah Rodhiah; Ovilea Angelika; Angeline Arinda
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 2 No. 1 (2025): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v2i1.407

Abstract

Saat ini dunia bisnis semakin kompetitif, membangun keunggulan bersaing berkelanjutan (Sustainable Competitive Advantage) menjadi hal yang sangat penting, khususnya bagi Usaha Mikor, Kecil, dan Menengah (UMKM). Kegitan PKM bertujuan untuk menganalisis strategi yang tepat dalam membantu UMKM untuk membangun keunggulan kompetitif berkelanjutan. Mitra yang menjadi tempat kegiatan PKM bergerak dalam bidang usaha minuman "Teh Kotjok” yang berlokasi di Jakarta utara. Dari hasil observasi awal mitra memiliki permasalan utama baik dalam bidang manajemen maupun pemasaran, prioritas pada masalah utama memperkuat daya saing, dan menciptakan ekosistem bisnis yang berkelanjutan, menciptakan keunggulan bersaing yang tidak mudah ditiru oleh kompetitor. Metode pelaksanaan kegiatan dengan observasi, wawancara dan pelatihan. Materi yang disampaikan dalam bentuk PPT dan dilakukan secra daring. Melalui kegiatan ini diharapkan  dapat meningkatkan efisiensi operasional, memperkuat daya saing, dan menciptakan ekosistem bisnis yang berkelanjutan. Hasil dari kegiatan diharapkan memberikan panduan praktis bagi UMKM untuk meningkatkan kinerja bisnis dan memperkuat posisi mereka di pasar global.
Co-Authors Angeline Arinda Nur Hidayah Ovilea Angelika Stevie Stevie