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All Journal Journal of Information Systems and Informatics Jurnal IPTEK Bagi Masyarakat
Melyana Febrian
STMIK Lombok
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Mechanical Engineering Physics Public Health Social Sciences

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Pelatihan dan Pendampingan Pemasaran Berbasis Digital untuk Mendukung Ekonomi Hijau pada Kelompok UMKM Pengrajin Rotan Melyana Febrian; Sofiansyah Fadli; Saikin Saikin
Jurnal IPTEK Bagi Masyarakat Vol 4 No 3 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v4i3.1104

Abstract

UMKM pengrajin rotan memiliki potensi mendukung ekonomi berkelanjutan (green economy). Keterbatasan dalam akses teknologi digital serta minimnya pemahaman tentang pemasaran daring menjadi hambatan utama dalam meningkatkan daya saing produk UMKM. Kegiatan ini bertujuan untuk memberikan pelatihan dan pendampingan pemasaran berbasis digital kepada kelompok UMKM pengrajin rotan, guna meningkatkan keterampilan dalam memanfaatkan platform digital. Metode pelatihan meliputi pemaparan materi mengenai digital marketing serta praktik langsung dalam pembuatan akun dan optimalisasi fitur pemasaran di media sosial, khususnya Facebook. Evaluasi kegiatan dilakukan melalui pretest dan posttest. Hasil pelatihan menunjukkan bahwa nilai rata-rata peserta meningkat, yaitu dari 33,75% pada pretest menjadi 75% pada posttest. Pelatihan ini juga membantu peserta dalam membangun strategi branding produk yang lebih efektif dan sesuai dengan konsep green economy. Dengan adanya program ini, diharapkan UMKM pengrajin rotan dapat lebih mandiri dalam memasarkan produk secara digital, menjangkau pasar yang lebih luas, serta berkontribusi menciptakan usaha yang lebih ramah lingkungan dan berkelanjutan.
Integrating EUCS and TAM to Evaluate DAPODIK User Satisfaction and Use in Central Lombok Melyana Febrian; Khairul Imtihan; Sofiansyah Fadli
Journal of Information System and Informatics Vol 8 No 1 (2026): February
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63158/journalisi.v8i1.1426

Abstract

This study evaluates user satisfaction and post-adoption behavior toward the Data Pokok Pendidikan (DAPODIK) Information System by integrating the End-User Computing Satisfaction (EUCS) and Technology Acceptance Model (TAM) within a mandatory public education system context. Although DAPODIK has been nationally enforced and widely implemented in Indonesia, empirical evidence explaining how system quality translates into user satisfaction, technology acceptance, and actual use remains limited, particularly at the local government level. A quantitative survey-based approach was employed involving 255 active DAPODIK users in Central Lombok Regency, Indonesia, collected between December 2025 and January 2026 using a five-point Likert-scale questionnaire. Data were analyzed using PLS-SEM, encompassing measurement model evaluation, structural model assessment, hypothesis testing, and moderation analysis of digital literacy. The findings indicate that format, ease of use, and timeliness significantly influence user satisfaction, whereas content and accuracy do not show significant effects. User satisfaction has a strong positive effect on perceived usefulness and perceived ease of use, while behavioral intention significantly predicts actual system use. The moderation analysis further reveals that digital literacy strengthens the relationship between technology acceptance and users’ attitudes toward system use. From a practical perspective, the results suggest that policymakers should prioritize interface format, usability simplification, and system responsiveness during data collection cycles to enhance user satisfaction and sustained system use.
Co-Authors Khairul Imtihan Saikin Sofiansyah Fadli