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p-Index From 2021 - 2026
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All Journal Journal of Communication Studies Jurnal Desain
Fajar Muttaqin
IPB University
Arts Languange, Linguistic, Communication & Media Social Sciences

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PT FWD Insurance Indonesia's Creative Team's Strategy in Conducting In-House Production on Vodcast Blak blakan Content on Youtube Fajar Muttaqin; Vivien Febri Astuti
Journal of Communication Studies Vol. 6 No. 2 (2026): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v6i2.9745

Abstract

This study discusses the in-house production strategy implemented by the creative team of PT FWD Insurance Indonesia in the production of Vodcast Blak Blakan content on YouTube. The research uses a descriptive qualitative approach with data collection methods through in-depth interviews and active participation. Active participation is carried out by being directly involved in every stage of the production process, starting from content planning (pre-production), the process of shooting (production), to the process of editing and distributing content (post-production). The object of this research is the creative team of PT FWD Insurance Indonesia, especially those involved in the implementation of in-house production strategies. The results of the study provide a detailed overview of the in-house production strategies implemented, ranging from content planning, recording process, editing, to content distribution. The findings of this study show how each stage of production is carried out internally by the creative team so as to result in an integrated and efficient work process. In addition, this study also presents a SWOT analysis as a tool to map the strengths, weaknesses, opportunities, and threats of the in-house production strategy that has been implemented by PT FWD Insurance Indonesia
Studi implementasi visual guideline pada Instagram PT PWD Insurance Indonesia Fajar Muttaqin; Abung Supama Wijaya
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1200

Abstract

Penelitian ini bertujuan mengkaji pedoman visual yang diterapkan dalam unggahan Instagram PT FWD Insurance Indonesia serta memberikan wawasan tentang konsistensi dan poin penting identitas visualnya. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif yang memberikan gambaran detail mengenai implementasi visual guideline yang dimiliki oleh PT FWD Insurance Indonesia ke dalam Instagram. Hasil penelitian ini menggambarkan terdapat tiga poin penting guideline yang harus digunakan oleh PT FWD Insurance Indonesia, mulai dari color palette, fon, dan disclaimer OJK. Poin-poin guideline tersebut memberikan konsistensi identitas brand PT FWD Insurance Indonesia dengan memberikan visual guideline yang dapat mengatur secara komprehensif elemen-elemen yang dapat dan wajib ditampilkan pada Instagram. Dengan adanya guideline tersebut, Instagram PT FWD Insurance Indonesia dapat menampilkan unggahan yang konsisten di Instagram. Meskipun, batasan dalam guideline ini juga seringkali membuat proses kreatif menjadi terbatas dan tidak bervariasi utamanya terkait warna dan tipografi yang berjalan konsisten tetapi memerlukan penyempurnaan pedoman.
Co-Authors Abung Supama Wijaya Vivien Febri Astuti