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p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Cyber and IT Service Management (IJCITSM) Journal of Computer Science and Technology Application
Arabella Fitzroy
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Computer Science & IT Decision Sciences, Operations Research & Management Other

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Network Communication Security: Challenges and Solutions in the Digital Era Ashley Martinez; Arabella Fitzroy; Ainsley Hogwart
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 4 No. 1 (2024): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v4i1.151

Abstract

 Network communication security is basic within the advanced age due to the developing dependence on associated gadgets and computerized innovation. This theoretical investigates the issues of the computerized time whereas analyzing issues and potential answers in this subject. It offers a rundown of security dangers and shortcomings in a few sorts of systems, counting remote, arrange cutting, and in-automobile systems. It moreover looks at machine learning and cryptography strategies for making dependable security arrangements. Furthermore, the paper offers cures for imperative security imperfections and deterrents in IoT shrewd domestic advances.The challenges in arrange communication security are various and complex. These challenges incorporate the complexity of arrange situations, advancing risk scenes, information protection and compliance, bequest frameworks integration, client mindfulness and preparing, versatility, asset imperatives, and occurrence reaction. To address these challenges, inventive arrangements are required. One approach is to embrace a all encompassing approach to arrange security, which includes considering the whole arrange foundation and actualizing security measures at each layer. This incorporates actualizing strong get to controls, such as multi-factor confirmation and role-based get to control, to guarantee that as it were authorized clients can get to arrange resources. Encryption is another pivotal component of organize security, because it secures information in travel and at rest from unauthorized get to. Data loss avoidance instruments, such as information concealing and tokenization, can moreover offer assistance anticipate delicate information from being spilled or stolen.
Leveraging Big Data Analytics for Strategic Marketing Optimization: Insights and Impacts Muhammad Faizal Fazri; Tarisya Ramadhan; Dwi Apriliasari; Dwi Julianingsih; Arabella Fitzroy
CORISINTA Vol 1 No 2 (2024): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v1i2.39

Abstract

In the digital era, Big Data Analytics has emerged as a crucial tool for optimizing marketing strategies. This research explores the integration of Big Data into marketing, aiming to identify effective analytical techniques and their impact on marketing outcomes. The study utilized secondary data from various sources, including sales transactions, social media interactions, customer demographics, and web analytics. The analysis process involved data cleaning, integration, predictive modeling, clustering, sentiment analysis, and data visualization. The findings reveal that promotional campaigns and seasonal discounts significantly boost sales, with customer segmentation identifying three key groups: discount hunters, loyal customers, and occasional shoppers. Sentiment analysis shows positive customer feedback, though logistics-related issues warrant improvement. These results underscore the importance of targeted and personalized marketing strategies driven by data insights. The research contributes to marketing theories by providing empirical evidence on the effectiveness of Big Data Analytics in enhancing marketing strategies. Further research is recommended to explore its applicability across different industries, incorporate more diverse data sources, and utilize advanced analytical techniques to refine marketing strategies.
Co-Authors Ainsley Hogwart Ashley Martinez Dwi Apriliasari Dwi Julianingsih Muhammad Faizal Fazri Tarisya Ramadhan