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All Journal Agricultural Power Journal Smart International Management Journal (SIMJ)
A. St. Fatmawaty
Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management

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Flood Hazard Zonation and Agricultural Vulnerability Assessment Using GIS in Indonesia A. St. Fatmawaty
Agriculture Journal Vol 2 No 4 (2025): November, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/apj.v2i4.124

Abstract

Riau Province, a low-lying region dominated by peatlands and high rainfall, is highly susceptible to severe flooding, posing significant risks to its key agricultural sectors (oil palm and rice). This study seeks to delineate flood risk and agricultural susceptibility by amalgamating Geographic Information Systems (GIS) with Multi-Criteria Analysis (MCA). Flood hazard zonation was generated using weighted physical parameters—Digital Elevation Model (DEM), rainfall, soil type, land cover, and river proximity—processed through the Analytical Hierarchy Process (AHP). Agricultural vulnerability was assessed using exposure, sensitivity, and adaptive capacity indicators derived from 2020–2025 secondary data. The results reveal that 18.5% of Riau Province falls under high-hazard zones, predominantly in Indragiri Hilir and Indragiri Hulu. Rice and oil palm in Indragiri Hilir were found to be the most vulnerable commodities, with an estimated annual economic loss of 350 billion Rupiah [11]. The resulting spatial maps provide essential guidance for the Riau Provincial Government in designing targeted mitigation measures, risk-based spatial planning, and improved agricultural adaptation strategies.
Digital Transformation and Value Chain Efficiency in Agricultural Marketing A. St. Fatmawaty; Silvans Tande Bura
Agriculture Journal Vol 2 No 4 (2025): November, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/apj.v2i4.125

Abstract

This study empirically analyzed the impact of Digital Transformation (DT) on Agricultural Marketing Value Chain Efficiency (VCE) across 12 developing economies from 2019 to 2023, utilizing a Fixed Effects (FE) panel data model. The research specifically quantified the contribution of Digital Access (ACCESS), ICT Infrastructure (INFRA), and Digital Policy (POLICY) on Marketing Margin (MM), Post-Harvest Loss (PHL), and Farmers’ Terms of Trade (FTT). The FE results indicate that ACCESS and INFRA robustly and significantly reduce MM and PHL while positively impacting FTT. Notably, INFRA showed the largest effect: a 1 unit increase in INFRA (mobile-broadband subscriptions per 100 inhabitants) correlates with a 0.398 percentage point drop in MM, confirming that network quality is paramount for supply chain streamlining and reducing information asymmetry. Conversely, the POLICY variable was largely insignificant. Supplementary analysis attributes this weakness to policy frameworks overemphasizing upstream (production) technology and neglecting critical downstream (marketing and logistics) inefficiencies. The study concludes that while market-driven DT investment is a proven driver of VCE, the full potential of government intervention requires a strategic reorientation toward addressing downstream value chain challenges.
The Role of Human Capital Management in Enhancing the Competitiveness of Startup Companies A. St. Fatmawaty
Smart International Management Journal Vol 2 No 4 (2025): December 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i4.127

Abstract

The rapid expansion of the startup ecosystem necessitates the strategic management of human talent as a core asset for sustained business viability and competitive differentiation. Accordingly, this study investigates the role of Human Capital Management (HCM) practices in enhancing startup competitiveness within dynamic and resource-constrained markets. A quantitative approach was employed by integrating official secondary data across three levels—firm, talent market, and ecosystem context—with primary HCM data collected from Jakarta-based startups as Indonesia’s national digital economy hub. Multiple regression analysis was used to examine the effects of key HCM variables, including training investment, equity-based compensation, and employee turnover, on performance indicators such as revenue growth and funding success. The findings reveal that higher investment in employee development and the provision of equity compensation have a positive and statistically significant impact on funding success and employee productivity. In contrast, elevated turnover rates exhibit a significant negative relationship with revenue growth, highlighting the critical importance of employee retention. Overall, the study concludes that strategic and adaptive HCM practices oriented toward long-term value creation are essential for startups operating in highly competitive ecosystems.
The Strategic Role of Content Management in Building Competitive Advantage through Digital Marketing: A Study on SME Products A. St. Fatmawaty; I Gusti Agung Sasih Gayatri
Smart International Management Journal Vol 2 No 4 (2025): December 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i4.128

Abstract

This research investigates the structural relationship between Strategic Content Management and Competitive Advantage among SMEs in West Sumatra, specifically examining the mediating function of Digital Marketing Integration. Grounded in the Relational View Theory, the study utilizes official secondary data from BPS and KKP, analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) to ensure robustness in handling non-normal distributions. The findings reveal that Strategic Content Management significantly impacts Digital Marketing Integration ( = .72; p < .001) and Competitive Advantage ( = .25; p = .002). Notably, Digital Marketing Integration is confirmed as a strong partial mediator with a Variance Accounted For (VAF) value of 75.3%. This empirical evidence underscores that the strategic value of internal content is effectively realized only through synchronized digital processes. This study advances the body of knowledge by clarifying the causal mechanisms that transform operational data into sustainable market dominance within the SME digital ecosystem.
Co-Authors I Gusti Agung Sasih Gayatri Silvans Tande Bura