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All Journal Agricultural Power Journal Smart International Management Journal (SIMJ)
A. St. Fatmawaty
Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management

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Journal : Smart International Management Journal (SIMJ)

 1 
The Role of Human Capital Management in Enhancing the Competitiveness of Startup Companies A. St. Fatmawaty
Smart International Management Journal Vol 2 No 4 (2025): December 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i4.127

Abstract

The rapid expansion of the startup ecosystem necessitates the strategic management of human talent as a core asset for sustained business viability and competitive differentiation. Accordingly, this study investigates the role of Human Capital Management (HCM) practices in enhancing startup competitiveness within dynamic and resource-constrained markets. A quantitative approach was employed by integrating official secondary data across three levels—firm, talent market, and ecosystem context—with primary HCM data collected from Jakarta-based startups as Indonesia’s national digital economy hub. Multiple regression analysis was used to examine the effects of key HCM variables, including training investment, equity-based compensation, and employee turnover, on performance indicators such as revenue growth and funding success. The findings reveal that higher investment in employee development and the provision of equity compensation have a positive and statistically significant impact on funding success and employee productivity. In contrast, elevated turnover rates exhibit a significant negative relationship with revenue growth, highlighting the critical importance of employee retention. Overall, the study concludes that strategic and adaptive HCM practices oriented toward long-term value creation are essential for startups operating in highly competitive ecosystems.
The Strategic Role of Content Management in Building Competitive Advantage through Digital Marketing: A Study on SME Products A. St. Fatmawaty; I Gusti Agung Sasih Gayatri
Smart International Management Journal Vol 2 No 4 (2025): December 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i4.128

Abstract

This research investigates the structural relationship between Strategic Content Management and Competitive Advantage among SMEs in West Sumatra, specifically examining the mediating function of Digital Marketing Integration. Grounded in the Relational View Theory, the study utilizes official secondary data from BPS and KKP, analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) to ensure robustness in handling non-normal distributions. The findings reveal that Strategic Content Management significantly impacts Digital Marketing Integration ( = .72; p < .001) and Competitive Advantage ( = .25; p = .002). Notably, Digital Marketing Integration is confirmed as a strong partial mediator with a Variance Accounted For (VAF) value of 75.3%. This empirical evidence underscores that the strategic value of internal content is effectively realized only through synchronized digital processes. This study advances the body of knowledge by clarifying the causal mechanisms that transform operational data into sustainable market dominance within the SME digital ecosystem.
Co-Authors I Gusti Agung Sasih Gayatri Silvans Tande Bura