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All Journal Journal of Advanced Research and Studies in Educational Management
Sya'roni Ma'shum
Universitas Singaperbangsa Karawang, Indonesia
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IT Implementation in Improving Administration Muhamad Fathurrohman; Sya'roni Ma'shum
International Journal of Advanced Studies in Educational Management (IJASEM) Vol 1 No 1 (2025): Journal of Advanced Research and Studies in Educational Management (JARSEM)
Publisher : Center for Studies in Advanced Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64990/mwtjey66

Abstract

The implementation of public services based on information technology in SMAN 1 PUNCU to see if the problems that exist in licensing services are better or not using technology equipment. This research was conducted also to look at the benefits and obstacles to the implementation of information technology in public service based on information technology. To look at acomplex problem that requires in-depth understanding, this research method uses descriptive qualitative. For the result of that, it is necessary to do the interview, observation, and documentation study to be able to get valid data. Based on the results of this study concluded that the quality of public services based on information technology has been dissatisfactory. The indicators of public policy implementation are seen through communication, resources, disposition, and bureaucratic structure with the consideration of transparency, participation, and efficiency aspect
The Role of the Principal in Educational Marketing Management at Public High Schools Siti Nur Halimah; Sya'roni Ma'shum
International Journal of Advanced Studies in Educational Management (IJASEM) Vol 1 No 2 (2025): Journal of Advanced Research and Studies in Educational Management (JARSEM)
Publisher : Center for Studies in Advanced Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64990/gv8mhj64

Abstract

This study aims to analyze the principal’s role in implementing educational marketing management at SMA Negeri 1 Pare, Kediri. The research was motivated by the increasing competition among schools in Pare District and the continuous growth in student enrollment at SMA Negeri 1 Pare. This study employed a qualitative descriptive approach with data collected through observation, documentation, and in-depth interviews with the principal and vice principals for public relations and student affairs. Data were analyzed using an interactive model consisting of data reduction, presentation, and conclusion drawing, supported by triangulation techniques to ensure validity. The findings revealed that the principal played a central role in marketing management through five main functions: planning, organizing, implementing, supervising, and evaluating marketing programs. Strategic steps included forming a marketing committee, involving teachers in promotional activities, utilizing social media, and maintaining partnerships with the community. These efforts successfully enhanced the school’s image and competitiveness. This study contributes to the understanding of leadership roles in educational marketing and provides a practical model for other public schools to strengthen their market position.
Co-Authors Muhamad Fathurrohman Siti Nur Halimah