Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Sistem Informasi dan Teknik Informatika (JAFOTIK) Journal of Innovative and Creativity
Herisvan Hendra
Universitas PGRI Sumatera Barat
Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Short-Video Marketing Trends: The Influence of Content on The Decision To Purchase ERIGO Products on The TikTok Application: Indonesia Neffi Sulkaisi; Irfan Fiddle; Herisvan Hendra; Nia Febriyani
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1128

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh konten video pendek terhadap keputusan pembelian produk ERIGO di TikTok. Tiga variabel yang diteliti adalah daya tarik visual, keaslian konten, dan keterlibatan emosional. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling terhadap 150 responden. Analisis data dilakukan menggunakan SEM AMOS. Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan keterlibatan emosional sebagai faktor paling dominan. Temuan ini menunjukkan pentingnya strategi konten yang menarik, autentik, dan emosional dalam meningkatkan efektivitas pemasaran di platform video pendek seperti TikTok. Kata kunci: TikTok, video pendek, keputusan pembelian, konten digital, ERIGO. ABSTRACT This study analyzes the influence of short-video content on the purchase decision of ERIGO products on TikTok. The variables examined include visual appeal, content authenticity, and emotional engagement. A quantitative approach was used with purposive sampling of 150 respondents. Data were analyzed using SEM AMOS. The results indicate that all three variables significantly affect purchase decisions, with emotional engagement being the most dominant factor. The findings highlight the importance of compelling, authentic, and emotionally engaging content in enhancing marketing effectiveness on short-video platforms like TikTok. Keywords: TikTok, short video, purchase decision, digital content, ERIGO.
Development of a Student Code of Conduct Information System Using the Laravel and Agile Methodology at SMKN 1 Bonjol Rahmi Fadila; Ami Anggraini Samudra; Herisvan Hendra
Jurnal Sistem Informasi dan Teknik Informatika (JAFOTIK) Vol. 4 No. 2 (2026): JAFOTIK - August (In Progress)
Publisher : Lentera Ilmu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70356/jafotik.v4i2.127

Abstract

Managing student discipline at SMKN 1 Bonjol was previously conducted manually using logbooks, which made the process prone to data loss, duplication, and delays in communicating student coaching information to parents. This study aims to design and develop a web-based Student Discipline Information System (SIMTATIB). The research employed a Research and Development (R&D) methodology using the Agile System Development Life Cycle (SDLC), consisting of the Requirement, Design, Development, Testing, Deployment, and Review stages. The system was developed using the Laravel 13 framework, PHP 8.4, and MySQL, and integrated with the WhatsApp Gateway via Fonnte to enable automated notifications. Alpha testing using Whitebox Testing produced acceptable Cyclomatic Complexity values, while Blackbox Testing achieved a 100% success rate. Beta testing based on the ISO/IEC 25010 standard, conducted by system experts, achieved an average score of 96.24%, while evaluation by Counseling Guidance (BK) teachers demonstrated that the system is highly feasible and practical for optimizing student discipline management.
Co-Authors Irfan Fiddle Neffi Sulkaisi Nia Febriyani Rahmi Fadila Samudra, Ami Anggraini