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All Journal Journal of Innovative and Creativity
Rio Kurniawan
Universitas Trunojoyo Madura, Indonesia
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Pengaruh Penggunaan Media Sosial Tiktok Terhadap Pola Jaringan Komunikasi Tegar Putra Firmansyah; Rizqillah Duta Saputra; M. Bagas Adi Saputra; Rio Kurniawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1298

Abstract

This study aims to analyze the influence of TikTok usage on the communication network patterns among Communication Science students of the 2022 cohort at Universitas Trunojoyo Madura. The evolution of social media has shaped new ways of interaction, yet a gap remains in understanding the specific communication network structures that emerge, particularly within an academic setting. Employing a quantitative approach with Social Network Analysis (SNA), data were collected via online questionnaires from 25 students and processed using UCINET software to measure actor centrality. The results of degree centrality analysis identified 'Linda' as the most central actor (opinion leader) with the highest indegree and outdegree scores (6.000). Closeness centrality analysis revealed 'Alfa' as the most efficient information disseminator (content disseminator) with the highest Out-Closeness score (0.453), while 'Bagas', 'Haffyan', and 'Putra' emerged as easily accessible information hubs (trend validators) with high In-Closeness scores. Furthermore, betweenness centrality analysis established 'Alfa' as the most crucial information broker (gatekeeper) with a score of 70.526, connecting various subgroups within the network. This study concludes that TikTok usage fosters a centralized and uneven communication network structure, where a few key actors hold strategic roles as opinion leaders, information disseminators, and brokers who control the flow of communication within the group.
Penggunaan Media Sosial TikTok Dalam Membentuk Persepsi Masyarakat Terhadap Isu Bisnis Agama M Chairul Aminullah; Indyana Ummi Aisyah; Habibi Rizalul Haq; Rio Kurniawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1357

Abstract

The purpose of this study is to determine the use of social media in public perception of religious business issues. The research method used is a literature study by collecting data from various trusted sources on issues relevant to this topic. In the discussion of challenges, it was found that social media is the main problem. Dependence on media owners and political interests influence the content and perspectives of media opinions. In addition, the development of social media and technology also presents new challenges, where public interest in following news programs on social media has decreased. Social media can also be used as a tool for direct interaction with audiences, obtaining feedback, and building stronger trust. Objective, accurate, and balanced perceptions strengthen public participation, encourage better decision-making, and improve understanding of issues.
Co-Authors Habibi Rizalul Haq Indyana Ummi Aisyah M Chairul Aminullah M. Bagas Adi Saputra Rizqillah Duta Saputra Tegar Putra Firmansyah