Journal of Innovative and Creativity
Vol. 5 No. 2 (2025)

Analisis Pengaruh Penggunaan Media Sosial Tiktok Terhadap Pola Jaringan Komunikasi

Tegar Putra Firmansyah (Universitas Trunojoyo Madura, Indonesia)
Rizqillah Duta Saputra (Universitas Trunojoyo Madura, Indonesia)
M. Bagas Adi Saputra (Universitas Trunojoyo Madura, Indonesia)
Rio Kurniawan (Universitas Trunojoyo Madura, Indonesia)



Article Info

Publish Date
02 Jul 2025

Abstract

This study aims to analyze the influence of TikTok usage on the communication network patterns among Communication Science students of the 2022 cohort at Universitas Trunojoyo Madura. The evolution of social media has shaped new ways of interaction, yet a gap remains in understanding the specific communication network structures that emerge, particularly within an academic setting. Employing a quantitative approach with Social Network Analysis (SNA), data were collected via online questionnaires from 25 students and processed using UCINET software to measure actor centrality. The results of degree centrality analysis identified 'Linda' as the most central actor (opinion leader) with the highest indegree and outdegree scores (6.000). Closeness centrality analysis revealed 'Alfa' as the most efficient information disseminator (content disseminator) with the highest Out-Closeness score (0.453), while 'Bagas', 'Haffyan', and 'Putra' emerged as easily accessible information hubs (trend validators) with high In-Closeness scores. Furthermore, betweenness centrality analysis established 'Alfa' as the most crucial information broker (gatekeeper) with a score of 70.526, connecting various subgroups within the network. This study concludes that TikTok usage fosters a centralized and uneven communication network structure, where a few key actors hold strategic roles as opinion leaders, information disseminators, and brokers who control the flow of communication within the group.

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Journal Info

Abbrev

joecy

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...