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All Journal Journal of Innovative and Creativity
Romadhona Ana Maghfiroh
Sekolah Tinggi Ilmu Ekonomi Yayasan Keluaga Pahlawan Negara Yogyakarta
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Pengaruh Kebijakan, Kekhawatiran, Kebiasaan Dan Promosi Terhadap Minat Belanja Konsumen Online Shop Di Era Pandemi Covid-19: Studi Kasus Mahasiswa Di Yogyakarta Muji Setyo Jatmiko; Romadhona Ana Maghfiroh; Miswanto; Frasto Biyanto; Baldric Siregar
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1803

Abstract

The purpose of this study was to examine whether policies, concerns, habits, and promotions affect online shopping interest. This study uses a Likert scale and is included in quantitative research. Using the IBM SPSS version 27 application for statistical calculations. The respondents obtained were 110 respondents, with 96 respondents who could be taken and 14 respondents who were not taken for reasons of not meeting the criteria. This study concluded that policies and promotions do not have a significant influence on Consumer Shopping Interest in Online Shops in the COVID-19 Pandemic Era. While concerns and habits have a significant positive influence.
Co-Authors Baldric Siregar Frasto Biyanto Miswanto Muji Setyo Jatmiko