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All Journal Journal of Innovative and Creativity
Iqbal Joneska
Universitas Islam Negeri Raden Fatah Palembang
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Komunikasi Persuasif dalam Meningkatkan Minat Baca Gen Z di Dinas Perpustakaan Provinsi Sumatera Selatan Sika Aprilia; Meisya Indriani; Iqbal Joneska; Abdur Razzaq; Muhamad Yudistira Nugraha
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2367

Abstract

This research discusses the role of persuasive communication in increasing Generation Z's interest in reading at the South Sumatra Provincial Library Service. Generation Z, which is highly influenced by technology and social media, shows a low tendency towards reading, preferring visual content over print media. The aim of this research is to determine persuasive communication in increasing the reading interest of generation z at the South Sumatra Provincial Library Service. The method used in this research is descriptive qualitative. In this research, researchers also used survey research, interviews and documentation to obtain data regarding persuasive communication in increasing Generation Z's interest in reading in the South Sumatra Province Library Service. The results of the research show that persuasive communication in increasing Generation Z's interest in reading is working quite well. Among them Persuasive communication activities carried out include mobile libraries, reading corners, banners. In conclusion, Persuasive Communication in increasing Generation Z' interest in reading at the South Sumatra Provincial Library Service has been going quite well. This can be seen from the increasing number of visitors and also the good response from visitors regarding the activities that have been carried out
Festival Komunikasi 2025 Terhadap Peningkatan Kreativitas Mahasiswa Dalam Mengaplikasikan Output Matakuliah Di UIN Raden Fatah Palembang Adinda Ratu Karuwana; Molly Kurnia; Iqbal Joneska; Abdur Razzaq; M. Yudistira Nugraha
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2525

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Festival Komunikasi 2025 terhadap peningkatan kreativitas mahasiswa dalam mengimplementasikan output pembelajaran mata kuliah Perencanaan Komunikasi di Program Studi Ilmu Komunikasi UIN Raden Fatah Palembang. Festival ini berfungsi sebagai media akademik aplikatif yang mendorong mahasiswa untuk mengaktualisasikan teori ke dalam bentuk karya kreatif, khususnya melalui produksi video klip sebagai proyek akhir semester. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 52 mahasiswa angkatan 2023. Analisis data dilakukan dengan uji linearitas, uji hipotesis, dan koefisien determinasi menggunakan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa Festival Komunikasi memberikan pengaruh signifikan terhadap peningkatan kreativitas mahasiswa, ditunjukkan oleh nilai koefisien determinasi (R²) sebesar 66,2%. Temuan ini menegaskan peran strategis festival akademik sebagai sarana pembelajaran berbasis proyek yang efektif dalam meningkatkan kemampuan berpikir kreatif mahasiswa secara terukur dan sistematis.
Co-Authors Abdur Razzaq Adinda Ratu Karuwana M. Yudistira Nugraha Meisya Indriani Molly Kurnia Muhamad Yudistira Nugraha Sika Aprilia