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Aswin Naldi Sahim
Universitas Mitra Bangsa
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Pengaruh Pengendalian Ketersediaan Stok dan Distribusi terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Toko Bangunan Jamaludin Goleng; Aswin Naldi Sahim; Widya Ningsih
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2678

Abstract

Building Stores are now in a fairly tight competitive environment, where consumers have the freedom to choose a store according to their needs and budget. Customer loyalty is very important for the sustainability of Building Stores. The main objective of this study is to study the Loyalty of building store customers which is assumed to be influenced by two main factors, namely stock control and distribution. Stock control aims to maintain the availability of goods according to needs, while distribution regulates the flow of goods from producers to consumers. Customer satisfaction is a mediator variable that can strengthen the relationship between stock and distribution on loyalty. The research method uses a descriptive quantitative approach with a survey of 84 customers selected by random sampling. The instrument was measured using a five-point Likert scale and the SmartPLS SEM statistical data analysis process. The results of the study indicate that Consumer Satisfaction has a direct and significant effect on customer loyalty, while stock and distribution control does not have a direct and significant effect on customer loyalty. However, stock and distribution control has an indirect effect on customer loyalty in building stores, namely through customer satisfaction. Thus, customer satisfaction has a very large role in building customer loyalty because it is a Full Mediator Variable for the relationship between stock and distribution control and Customer Loyalty. The results of the study indicate that the research model can be used to study issues about Customer Loyalty in building stores. Furthermore, this information can be used to design and implement practices in building loyalty in building stores.
Analisa Pengaruh Revitalisasi Pasar Rakyat, Pelatihan Pedagang Dan Kualitas Layanan Pengelolaan Pasar Rakyat Terhadap Omzet Pasar Rakyat Ibnu Adam; Aswin Naldi Sahim; Widya Nengsih
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3104

Abstract

Public market is one of the trading facilities that is still the foundation and centre of populist economic activities in Indonesia. In order to realize competitive trading facilities, market revitalization programs aimed to improving the physical and non-physical aspects of the public market, including improvements quality of management services and capacity building. The result is an increase in the number of transactions and omzet traders, which is the basis for the formation omzet of public market. This study aims to analyze the effect of revitalization of public markets, quality of management services and training for traders, as partially and simultaneously on the omzet of public markets. This study was conducted using a descriptive quantitative approach with a questionnaire method using non-random/non-probability sampling. Sampling using the slovin method of 399 traders from 14 public markets that received the Ministry of Trade's public market revitalization program. Research analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) through validity and reliability analysis, as well as analysis of related variables. From the results of the analysis, it was found that the revitalization of the public market had a significant effect on the omzet of 3.442; trader training had no effect on the omzet of 0.254; the quality of market management services had a significant effect on the public market turnover of 3.174; the quality of market management services was a full mediator of the relationship between the revitalization of the public market and omzet of 2.362 and the relationship between trader training and omzet of 3.332.
Faktor-Faktor Yang Mempengaruhi Pelayanan Rawat Jalan Terhadap Penggunaan Rekam Medis Elektronik Di Rumah Sakit Umum Daerah Jatisampurna Bekasi Muhammad Yaska Zharfan; Aswin Naldi Sahim; Zaharuddin Zaharuddin
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3321

Abstract

The purpose of this study is to determine what factors influence Outpatient Services on the Use of Electronic Medical Records at Jatisampurna Hospital. The method used is a quantitative research method with descriptive. The sampling technique with total sampling from employees of Jatisampurna Hospital, especially in the outpatient service section, is 40 respondents and the data analysis technique uses a multivariate analysis technique using the SEM-PLS application. Based on the multivariate analysis obtained, the hypothesis states that the use of EMR as a full moderator variable has a positive effect on outpatient services at Jatisampurna Hospital with a p-value of 0.047. HR also significantly influences outpatient services at Jatisampurna Hospital with a p-value of 0.017. Based on the perception of respondents at Jatisampurna Hospital, HR and the use of EMR are in the fairly good category. There are strong and significant implications of HR in improving outpatient services, as well as the use of EMR has a large and significant influence on outpatient services.
Pengaruh Segmentasi Pasar, Strategi Promosi & Suku Bunga Terhadap Penyaluran Kredit Serbaguna Mandiri (KSM) Di Bank Mandiri (PERSERO) TBK. Jakarta Utara Resti Permata Arifin; Aswin Naldi Sahim; Widya Nengsih
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3604

Abstract

The banking industry faces tight competition in credit distribution, so an effective marketing strategy is needed to increase the attractiveness of credit products for customers. This study aims to analyze the effect of market segmentation, promotion strategy, and interest rates on the distribution of Mandiri Multipurpose Credit (KSM) at Bank Mandiri (Persero) Tbk - North Jakarta. The research method used is a quantitative approach. Data were collected through questionnaires on 286 samples with a Likert scale and analyzed using statistical software Structural Equation Modeling (SEM). The research sample consisted of customers who had applied for and received KSM at Bank Mandiri North Jakarta. The independent variables in this study include market segmentation, promotion strategy, and interest rates as mediator variables, while the dependent variable is KSM distribution. The results showed that market segmentation did not have a significant effect on KSM distribution, which indicated that customer mapping based on certain characteristics did not always increase the effectiveness of credit distribution. Promotional strategies contribute significantly to attracting customers to apply for KSM. Interest rates also do not have a significant effect on KSM distribution, so this factor is not the main determinant in customer decisions to apply for KSM. Meanwhile, interest rates are not a mediator variable for the relationship between market segmentation and promotional strategies on KSM distribution. In conclusion, effective marketing strategies, especially in Market Segmentation that affect Interest Rates, can increase KSM distribution. However, interest rate factors need to be considered in designing credit policies to remain competitive in the market. The recommendation of this study is for Bank Mandiri to continue to develop more specific segmentation-based marketing strategies and offer attractive promotional programs to increase KSM distribution.
Co-Authors Ibnu Adam Jamaludin Goleng Muhammad Yaska Zharfan Resti Permata Arifin Widya Nengsih Widya Ningsih Zaharuddin