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All Journal Jurnal Ilmu Komunikasi Journal of Innovative and Creativity
Reza Mehdi Fauzi
UPN Veteran Jawa Timur
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Wacana Kritis terhadap Tagline “Indonesia Gelap” dalam Pemberitaan Kompas.com Reza Mehdi Fauzi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3361

Abstract

This research analyzes the critical discourse construction of the tagline "Dark Indonesia" in Kompas.com news reporting using Norman Fairclough's three-dimensional model. Through a qualitative approach with critical paradigm, this study reveals that the tagline "Dark Indonesia" constitutes a complex discursive construction with strong ideological content. At the textual dimension, the use of conceptual metaphor "dark" versus "light" creates evaluative binarism that simplifies the complexity of Indonesian history into moral dichotomy. Discourse practice analysis shows that the use of this tagline reflects systematic and targeted editorial positioning, utilizing digital media characteristics for optimal distribution and engagement. At the social practice dimension, this tagline operates within the context of post-Reform political transformation and functions as an instrument for collective memory formation supporting democratic values. Findings indicate that this discourse construction has ambivalent implications: positively contributing to democratic consolidation on one hand, while potentially hindering critical thinking and creating political polarization on the other. This research emphasizes the importance of critical media literacy in the digital era to help society become more reflective media consumers who are not easily manipulated by mass media ideological bias.
Representasi Stigmatisasi Obesitas: Analisis Semiotika Karakter Don dalam Film JUMBO dan Implikasinya terhadap Persepsi Tubuh Ideal Reza Mehdi Fauzi; Zahrotul Munawwaroh; Mohammad Syarrafah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5321

Abstract

This research analyzes the representation of obesity stigmatization through the character Don in the film "Jumbo" by Ryan Adriandhy using Roland Barthes' semiotic approach. Through denotative, connotative, and mythological analysis, the research reveals how the film constructs obesity as a visual and moral anomaly with implications for social perceptions of the ideal body. At the denotative level, Don's character is represented with cinematic techniques that emphasize his body proportions as a deviation from the norm.Connotatively, this representation activates associations between obesity and social incapacity and failure of self-control. At the mythological level, the film naturalizes the view that obesity is a consequence of misguided personal choices. Although there are moments of resistance that acknowledge Don's complexity as an individual, this resistance is limited and does not threaten the dominant structure that idealizes the slender body. The implications are significant for the construction of social perception and the development of body positivity discourse, where media plays a role in reinforcing stigma through a "semiotic circle" that perpetuates body-based discrimination. This research emphasizes the importance of representational transformation in media to build more inclusive perceptions of body diversity, with theoretical implications for media studies and practical implications for media policy, public education, and mental health advocacy.
Co-Authors Mohammad Syarrafah Zahrotul Munawwaroh