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Pengaruh Harga dan Ulasan Pelanggan terhadap Keputusan Pembelian di Marketplace Shopee Cabangbungin Jon Edy; Ririn Uke Saraswati; Irfan Suhendra; Faisal Bahri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3990

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh harga dan ulasan pelanggan terhadap keputusan Pembelian di marketplace Shopee pada masyarakat Cabangbungin. Jenis penelitian Explanatory Research serta jenis data digunakan yaitu data kuantitatif yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 96 responden. Pengambil Sampel menggunakan Teknik Accindental Sampling dengan pengambilan sampel berdasarkan kebetulan. Alat Uji yang digunakan adalah Uji Instrumen dan Uji Asumsi Klasik. Dari hasil penelitian ini dapat disimpulkan bahwa harga (X1) berpengaruh signifikan terhadap keputusan pembelian (Y), ulasan pelanggan (X2) berpengaruh signifikan terhadap keputusan pembelian (Y), dan harga (X1), ulasan pelanggan (X2) secara simultan berpengaruh terhadap terhadap keputusan pembelian (Y)
Pengaruh Beban Kerja dan Stres Kerja Terhadap Produktivitas Kerja Melalui Work-Life Balance di PT XYZ Jon Edy; Soedjatmoko Soedjatmoko; Suripto Moh. Zulkifli; Suci Damayanti; Andi Rahman Hidayat
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i6.11997

Abstract

This study was conducted to examine the effects of workload and work-related stress on employee productivity, with work–life balance as an intervening variable, among Generation Z employees at PT XYZ. The study employed a quantitative associative approach, with data collected through a questionnaire distributed to 284 respondents selected using purposive sampling. Data analysis was performed using validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and path analysis. The results indicate that work load and work-related stress have a significant partial effect on work–life balance. Workload has a negative effect on work productivity, while work-related stress does not significantly affect employee productivity. Meanwhile, work-life balance was found to have a positive effect on work productivity. In its role as an intervening variable, work–life balance does not significantly mediate the effect of work stress on productivity, but it partially mediates the relationship between work load and work productivity. These findings indicate that proper work load management and efforts to maintain work–life balance are key factors in enhancing the productivity of Generation Z employees within the workplace at PT XYZ.
Pengaruh Beban Kerja dan Stres Kerja Terhadap Produktivitas Kerja Melalui Work-Life Balance di PT XYZ Jon Edy; Soedjatmoko Soedjatmoko; Suripto Moh. Zulkifli; Suci Damayanti; Andi Rahman Hidayat
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to examine the effects of workload and work-related stress on employee productivity, with work–life balance as an intervening variable, among Generation Z employees at PT XYZ. The study employed a quantitative associative approach, with data collected through a questionnaire distributed to 284 respondents selected using purposive sampling. Data analysis was performed using validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and path analysis. The results indicate that work load and work-related stress have a significant partial effect on work–life balance. Workload has a negative effect on work productivity, while work-related stress does not significantly affect employee productivity. Meanwhile, work-life balance was found to have a positive effect on work productivity. In its role as an intervening variable, work–life balance does not significantly mediate the effect of work stress on productivity, but it partially mediates the relationship between work load and work productivity. These findings indicate that proper work load management and efforts to maintain work–life balance are key factors in enhancing the productivity of Generation Z employees within the workplace at PT XYZ.