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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Al-MIKRAJ: Jurnal studi Islam dan Humaniora JPNM : Jurnal Pustaka Nusantara Multidisiplin Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Journal of Innovative and Creativity An Nafi’; Multidisciplinary Science
Sari Ekowati Hadi
Universitas Bina Sarana Informatika
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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REPRESENTASI GENERASI SANDWICH PADA FILM HOME SWEET LOAN SEMIOTIKA ROLAND BARTHES Syaira Amanda Putri; Silvina Mayasari; Sari Ekowati Hadi
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i03.948

Abstract

This study examines the representation of the sandwich generation phenomenon in the film "Home Sweet Loan" (2024), an issue that is increasingly relevant in modern Indonesian society, as evidenced by the high number of Gen Z who feel financial and emotional burdens due to dual responsibilities. Film as a significant mass communication media is able to reflect social reality and has the potential to change mindsets. The purpose of this study is to understand how the sandwich generation is represented in the film's visual narrative. Using a qualitative approach with Roland Barthes' semiotic analysis design and constructivism paradigm, this study analyzes key scenes in the film in depth. The results show that the film "Home Sweet Loan" explicitly depicts the physical, mental, and financial pressures faced by sandwich generation individuals, such as the character Kaluna who sacrifices her personal dreams for the sake of family needs and debts. Roland Barthes' semiotic analysis successfully reveals the layers of denotative, connotative, and mythical meaning behind each scene, showing the injustice, sacrifice, and feeling of being trapped experienced by this generation. In conclusion, this film successfully presents a comprehensive picture of the challenges of the sandwich generation, encouraging reflection on roles and responsibilities within the family.
REPRESENTASI NILAI KELUARGA PADA FILM PENDEK “KEMBALI PULANG” (ANALISIS ROLAND BARTHES) Maskana; Silvina Mayasari; Sari Ekowati Hadi
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i03.958

Abstract

The short film ‘Kembali Pulang’ tells the story of a girl’s life journey who only lives with her mother after her father leaves. Their relationship experiences various dynamics after the child decides to go abroad to pursue her dreams. The purpose of this study is to determine the representation of family values ​​in the short film “Kembali Pulang” through Roland Barthes’ Semiotic Analysis. This study is a descriptive qualitative study with Roland Barthes’ semiotic analysis method which includes three elements, namely denotation, connotation, and myth. Through a reflective approach, this film reflects common family values ​​in Indonesian culture, such as affection, care, togetherness, attention, warmth that is woven within the family, and forgiving each other for misunderstandings that occur. This film is a reflection media that reminds us of the importance of maintaining relationships with family, especially with both parents, and more appreciating togetherness, presence and affection of family in everyday life.
STRATEGI KOMUNIKASI SECTION CUSTOMER ENGINEERING PT NUSANTARA COMPNET INTEGRATOR DALAM MENINGKATKAN EFISIENSI PROJECT MAINTENANCE (STUDY CASE ANALISIS SECTION IT SUPPORT Fathan Fajri Salim; Silviana Mayasari; Sari Ekowati Hadi
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i03.982

Abstract

The rapid development of information technology in the digital era has transformed operational and communication patterns within organizations, including in the field of information technology maintenance services. Project maintenance efficiency is a key factor for success, influenced by the effectiveness of internal communication. This study employed a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation. The informants consisted of one Customer Engineer as the key informant and one IT Support as the supporting informant. Data analysis was conducted interactively through the stages of data reduction, presentation, and verification. The findings emphasize the importance of strategic organizational communication as a supporting factor for project success in the information technology sector. The research results show that a well-structured and planned communication strategy covering situation analysis, setting communication objectives, formulating key messages, identifying target audiences, selecting appropriate media, and conducting evaluation and feedback significantly contributes to work efficiency. Such strategies enhance the speed of information delivery, accuracy of coordination, and overall project efficiency.
Strategi Komunikasi pada Marketing Communication PT. Global Sigma Mandiri dalam Mepengaruhi Pelanggan Melalui Media Sosial Whatsapp Suheni Suheni; Arvin Hardian; Sari Ekowati Hadi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6985

Abstract

This research aims to analyze the communication strategy implemented by PT Global Sigma Mandiri in influencing customers through WhatsApp social media in the context of marketing communication. The method used in this research is a qualitative approach with descriptive analysis. Data were obtained through interviews with the company's marketing staff and analysis of WhatsApp content used in communication with customers. The results showed that PT Global Sigma Mandiri uses various approaches in marketing communication, including the delivery of customized promotional messages, personalized customer relationship management, and utilization of WhatsApp features to build two-way communication. Thus, WhatsApp as a communication platform is effective in increasing customer engagement and satisfaction.
Pengaruh Terpaan Film Ayah, Ini Arahnya Kemana, Ya? terhadap Sikap Terbuka Generasi Z pada Orang Tua Rani Eka Safitri; Sari Ekowati Hadi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 4 (2026): November: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i4.1206

Abstract

Communication gaps between Generation Z and their parents are increasingly common in Indonesian families, while films about family relationships are widely watched by this generation. This study examines the influence of exposure to the film Ayah, Ini Arahnya Kemana, Ya? on Generation Z's openness toward their parents. A quantitative explanatory approach was used, grounded in the Stimulus-Organism-Response (S-O-R) theory. Data were collected through an online Likert-scale questionnaire distributed via TikTok to 100 Generation Z respondents who had watched the film, with the sample size determined using the Lemeshow formula. Film exposure was measured through frequency, duration, and attention intensity, while openness was measured through disclosure, emotional expression, and two-way communication receptiveness. The data were analyzed using simple linear regression in SPSS version 25. The results show that film exposure has a positive and significant effect on openness toward parents (t = 25.531; p < 0.05), with the regression equation Y = 12.397 + 0.627X. Film exposure explains 86.9% of the variation in openness. These findings suggest that family drama films can serve as a stimulus that encourages young audiences to reflect on, and open up, communication with their parents.
ANALISIS FRAMING ROBERT N. ENTMAN DALAM PEMBERITAAN KECELAKAAN KRL DI STASIUN BEKASI TIMUR PADA KOMPAS.COM PERIODE 27 APRIL–3 MEI 2026 Saskya Siti Nurhalisa; Sari Ekowati Hadi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 04 (2026): Volume 12 No. 04, Desember 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i04.19750

Abstract

This study examines how Kompas.com framed news about the commuter train accident at East Bekasi Station from April 27 to May 3, 2026. Using a qualitative descriptive approach grounded in constructivism, the research analyzes a purposively selected corpus of ten news articles through Robert N. Entman’s four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings indicate that the news coverage prioritized official investigations, railway signaling and communication systems, transportation safety governance, and institutional accountability. Rather than presenting the incident merely as an isolated accident, Kompas.com developed a thematic frame highlighting systemic safety concerns and the importance of transparent investigations and corrective action. The study contributes to the understanding of digital news construction and the role of framing in public discussions of transportation safety.
Co-Authors Aneka Putri Ari Erlangga Satria Putra Arvin Hardian Astrid Angelin Mayui Fathan Fajri Salim Hendry Putra Magna Syafrina Maskana Muhamad Aldi Rizaldi Muhammad Rifqi Muhammad Zaidan Saputra Rani Eka Safitri Reva Widyanti Saskya Siti Nurhalisa Silviana Mayasari Silvina Mayasari Suheni Suheni Syaira Amanda Putri Yosua Putra