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All Journal Journal of Innovative and Creativity NAAFI: JURNAL ILMIAH MAHASISWA
M. Mifta Farid
Universitas Islam Negeri Raden Fatah Palembang
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Penguatan Fungsi BKPRMI melalui Komunikasi Kolaboratif di Lembaga TPA/TKA Kabupaten Ogan Ilir Sulthaanah Maharani; Dina Cassa Putri; Ahmad Muhaimin; M. Mifta Farid
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4549

Abstract

Penelitian ini bertujuan untuk menggali bagaimana penguatan fungsi BKPRMI melaluikomunikasi kolaboratif dalam memperkuat legalitas dan operasional lembaga nonformal TPA/TKA di Kabupaten Ogan Ilir, khususnya di Kecamatan Indralaya danIndralaya Utara. Program pengabdian masyarakat dilakukan oleh tim dari Fakultas IlmuSosial dan Ilmu Politik (FISIP) UIN Raden Fatah Palembang, meliputi pendampinganlegalitas lembaga, pelatihan komunikasi kolaboratif antar guru dan pengurus BKPRMI,serta koordinasi antar kecamatan. Metode penelitian yang digunakan adalah kualitatifdengan teknik observasi, wawancara, dokumentasi, dan pendampingan. Hasilmenunjukkan bahwa komunikasi kolaboratif melalui pelatihan, grup WhatsApp danpendampingan individu telah meningkatkan kesadaran guru TPA/TKA terhadappentingnya legalitas, memperkuat jejaring antar lembaga, dan memfasilitasi proseslegalisasi yang sebelumnya terhambat oleh lemahnya koordinasi dan keterbatasansumber daya manusia. Implikasi penelitian ini merekomendasikan pengembanganmodel komunikasi kolaboratif berkelanjutan yang melibatkan BKPRMI, Kemenag, guru,dan mahasiswa pendamping sebagai katalisator.
STRATEGI AIRISH HOTEL DALAM MENGHADAPI TANTANGAN INDUSTRI PERHOTELAN MODERN Oka Suci Wulandari; M. Mifta Farid
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.340

Abstract

The current hospitality industry faces various challenges, including high levels of competition, the rapid development of digital technology, and the dynamics of changing consumer behavior. This situation encourages hotels to develop adaptive and innovative strategies to maintain and enhance competitiveness. This study aims to examine the strategies implemented by Airish Hotel Palembang in responding to the challenges of the modern hospitality industry. This research used a descriptive qualitative method, with data collection techniques through observation, interviews, and documentation conducted during the Student Experience Program within the Merdeka Belajar Kampus Merdeka (PPM MBKM) framework. The research findings indicate that Airish Hotel Palembang implements a digital marketing strategy by utilizing social media and collaborating with online booking platforms, along with efforts to improve service quality and strengthen brand awareness. The implementation of this strategy is considered effective in expanding market reach and enhancing the hotel's competitiveness. Therefore, a digital technology-based marketing and service strategy is crucial for Airish Hotel Palembang in facing the challenges of the modern hospitality industry.
Co-Authors Ahmad Muhaimin Dina Cassa Putri Oka Suci Wulandari Sulthaanah Maharani