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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Nurussama Nurussama
Institut Teknologi Dan Bisnis Bina Sriwijaya Palembang
Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Inovasi Kemasan Produk Makanan Dan Minuman Untuk Meningkatkan Nilai Jual Di Desa Wisata Martini Martini; Nurussama Nurussama; Nabila Kintan Oktadinna
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5634

Abstract

This study aims to demonstrate the transformation and development of local food and beverage product packaging to enhance its uniqueness and appeal, thereby increasing its marketability in tourism villages. This endeavor extends beyond merely preserving product quality and integrity; it also serves as a potent marketing tool. High-quality packaging can strengthen brand image and attract consumer attention, ultimately enhancing the product's visual appeal and sale value. Consequently, such efforts can provide financial support to Micro, Small, and Medium Enterprises (UMKM) within these tourism villages. The research methodology adopts a participatory approach, actively involving the community of the tourism village. Although no immediate change in selling price has been observed, the implementation of this program presents an opportunity for the future adoption of premium pricing strategies. This initiative contributes to the economic development strategy for coastal communities through local product packaging innovation, which has the potential to increase product value through creative and innovative packaging solutions. The conclusion drawn from this activity is the successful implementation of an educational program on product packaging innovation. The target audience, the community, is now better equipped to understand the technology and knowledge related to packaging innovation
DIGITAL ECONOMY RESILIENCE: BUSINESS ADAPTATION STRATEGIES IN AN ERA OF MARKET VOLATILITY Wulandari Wulandari; Nurussama Nurussama
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

Resilience in the digital economy is increasingly crucial amidst high market volatility. This article explores business adaptation strategies in the face of uncertainty through the utilisation of digital technologies. Technology plays an important role in modernising company operations, enabling innovation, and improving customer interactions. The main focus is on strengthening technology infrastructure, utilising data for better decision-making, and developing an adaptive ecosystem. Effective digital transformation enables businesses to turn market challenges into opportunities, strengthen competitiveness, and ensure future sustainability. Finally, digital economic resilience is not only essential for business resilience, but also for gaining competitive advantage in a volatile market environment, emphasising innovation, collaboration and sustainability.
STRATEGIC FINANCIAL MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES: A GLOBAL PERSPECTIVE THROUGH A SYSTEMATIC LITERATURE REVIEW Nurussama Nurussama; Wahab
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Strategic financial management in Small and Medium Enterprises (SMEs) refers to the process of planning, organising, directing, and controlling the financial resources of small and medium-sized enterprises to achieve the long-term goals of the organisation. The concept involves making sound financial decisions, efficient resource allocation, effective risk management, and optimisation of capital structure to enhance enterprise value and ensure business sustainability in a dynamic global context. This approach integrates financial aspects with the overall business strategy, considering both internal and external factors that affect the financial performance of SMEs. The results show that strategic financial management plays a crucial role in improving SMEs' performance and sustainability. The study revealed several common effective practices, including long-term financial planning, efficient working capital management, and diversification of funding sources. However, the implementation of these practices often needs to be adapted to the local context and specific characteristics of SMEs. Key challenges identified include limited access to financial resources, lack of expertise in strategic planning, and difficulty managing risks in a dynamic business environment. The study also highlights the importance of technological innovation and business model adaptation in SME financial management.
INOVASI KEMASAN PRODUK MAKANAN DAN MINUMAN UNTUK MENINGKATKAN NILAI JUAL DI DESA WISATA Martini Martini; Nurussama Nurussama; Nabila Kintan Oktadinna
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.55224

Abstract

Studi ini bertujuan untuk mendemonstrasikan transformasi dan pengembangan kemasan produk makanan dan minuman lokal untuk meningkatkan keunikan dan daya tariknya, sehingga meningkatkan daya jualnya di desa-desa wisata. Upaya ini melampaui sekadar menjaga kualitas dan integritas produk; ini juga berfungsi sebagai alat pemasaran yang ampuh. Kemasan berkualitas tinggi dapat memperkuat citra merek dan menarik perhatian konsumen, yang pada akhirnya meningkatkan daya tarik visual dan nilai jual produk. Akibatnya, upaya tersebut dapat memberikan dukungan finansial kepada Usaha Mikro, Kecil, dan Menengah (UMKM) di desa-desa wisata tersebut. Metodologi penelitian mengadopsi pendekatan partisipatif, yang secara aktif melibatkan masyarakat desa wisata. Meskipun belum ada perubahan langsung pada harga jual yang diamati, implementasi program ini menghadirkan peluang untuk adopsi strategi penetapan harga premium di masa mendatang. Inisiatif ini berkontribusi pada strategi pembangunan ekonomi masyarakat pesisir melalui inovasi kemasan produk lokal, yang berpotensi meningkatkan nilai produk melalui solusi kemasan yang kreatif dan inovatif. Kesimpulan yang diambil dari kegiatan ini adalah keberhasilan implementasi program pendidikan tentang inovasi kemasan produk. Target audiens, yaitu masyarakat, kini lebih siap untuk memahami teknologi dan pengetahuan yang berkaitan dengan inovasi kemasan.
Co-Authors Martini Martini Nabila Kintan Oktadinna Wahab Wulandari Wulandari